一汽大众汽车服务战略研究

上海交通大学硕士学位论文一汽-大众汽车服务战略研究姓名：董旭申请学位级别：硕士专业：工商管理（MBA）指导教师：孟宪忠20030608STRATRGICSTUDYOFCUSTOMERSERVICEFORYIQI-DAZHONG.CHINAABSTRACTLookbacktochina,wecanseethemanufacturingandsalesofChineseautomobile,especiallysedan,developedveryquickly:thefirsttruckwasmanufacturedin1956;thefirstDONGFENGsedanwasproducedin1958.Bytheendof1978,theautomobilecapacityhasbeenupto150,000.In1992theproductivecapacityhasbeenupto1,000,000anditwas3,250,000in2002,inwhichtherewereabout1,100,000sedan,.In2002theproductivecapacityandsalesincreased55%and56%respectivelythanthatin2001.Itwasforecastedthattheproductivecapacityofchinawouldbetheforthorthefifthintheworldin2003.Withtheincreasingofautomobilecapacityandsales,thesalesservicehasbeenimprovedcontinuously.Atpresent,themarketingofchinaautomobilebasicallyisinthestageof4Ssales.Comparedtootherstages,the4Smarketingisfocusedontheinterestofconsumersandmoreregularthatbefore.Buttherearemoreproblemswehave.Facetothefiercereality,weresearchedtheautosalesserviceofchina,especiallyYIQI-DAZHONG,analyzedthetrendandexperienceofchinaautosalesservice.WeputforwardtheservicestrategyofYIQI-DAZHONGaccordingtothestrategymanagementtheorywehavelearned.Thelogicstructureofthisthesis:weputforwardthequestioninpreface;weanalyzedthemaincompetitorsofYIQI-DAZHONGinchinainchapterone;westudiedtheexperienceandsalesservicetrendofforeignpotentialcompetitorsinchaptertwo;wediscussedthestrengthandshortcomingofYIQI-DAZHONGsalesserviceinchapterthree;inthelastchapter,weputforwardtheservicestrategyofYIQI-DAZHONGafteranalysisofcompetitors,foreignadvancedexperience,andthestrengthandshortcomingofYIQI-DAZHONG.KEYWORDSautomobileservicestrategicinnovationcompetitorsrequirementsofconsumersservicestrategy12345678910111213142-22-5152-22-3161718192021222324252627282930313233343536373839404142一汽-大众汽车服务战略研究作者：董旭学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：621ecd99-5603-4da7-8192-9e2400f919ab下载时间：2010年11月4日