服务营销的基本原理

23Felipe6ORBIS(1998),MarketersMaking$$$inHighTech,MarketingNews,November23,1,20.1.11.1.1Rathmell,19666RedAsairRedAsair1.1.2Lovelock,199617.com1.[1]1.2.2Lovelock1983Lovelock6Lovelock113.com[1]FiskTansuhaj1.2Carnival()Marshall,Anthony(1996),ResortsCanLearnMuchfromCruise-ShipColleagues,HotelandMotelManagement,February16,p.9.141.21.320801-1,Shostack,1997115.com1-11-2161-21.4117.com1.51.5.11.5.21820801.5.3119.com1.5.4201.5.52090()2090://(1997),TechnologyIs'Demolishing'TimeandDistance,USAToday,April24,p.2A.1.6221.31-31-3123.com1.2.a.24b.3.Lovelocka.b.4.125.com26