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密级：学校代码：10075分类号：学号：20110186国际商务硕士学位论文学位申请人：葛晓丹指导教师：任桂芬教授学位类别：国际商务硕士授予单位：河北大学答辩日期：二〇一三年五月ClassifiedIndex:CODE:10075U.D.C:NO:20110186ADissertationfortheDegreeofM.InternationalBusinessTheStudyofHebeiProvinceCompetitivenessofTourismServiceinTradeCandidate:GeXiaodanSupervisor:Prof.RenGuifenAcademicDegreeAppliedfor:MasterofInternationalBusinessUniversity:HebeiUniversityDataofOralexamination:May，2013摘要I摘要随着国际贸易的发展，服务贸易已经成为国际贸易发展的主力军，作为服务贸易的主要组成部分，传统旅游服务贸易凭借其自身的优势日益受到各国的普遍重视。我国是世界贸易的重要参与国，国内的旅游服务贸易规模逐年扩大，北京、上海、浙江、成都等地区更是国内外游客首选的旅游目的地。河北省凭借优越的地理位置和丰富多样的旅游资源在旅游服务贸易市场竞争中不断展现出新的活力。然而与旅游业发达省份相比，河北省旅游服务贸易发展严重滞后。因此，研究河北省旅游服务贸易竞争力，明确旅游服务贸易竞争力的水平并找到制约旅游服务贸易发展的关键因素，对于河北省旅游服务贸易的可持续发展具有重要的实践意义。本文选取了出口市场占有率指标、旅游服务贸易开放度指标、旅游业出口贡献率指标、旅游服务贸易贡献率指标、竞争优势指数和显示性比较优势指数六个衡量指标，并与北京和天津地区的同类指标进行比较，全面详细地分析了河北省旅游服务贸易的竞争力水平。另外，通过对影响河北省旅游服务贸易竞争力的因素分析，发现河北省旅游服务贸易还存在着旅游资源开发力度不够、缺少高层次旅游人才；旅游企业“小、散、弱、差”；国内外旅游消费动力不足；综合交通运输网不完善和信息技术应用水平低等问题。继而在找出上述问题的基础上，提出了充分挖掘和利用旅游资源；改变旅游企业效益不高的现状，提高企业盈利水平；发展国内旅游与开拓国际旅游消费市场相结合；完善旅游交通运输网并提高信息技术的水平等建议。关键词旅游服务贸易旅游资源旅游业AbstractIIAbstractWiththedevelopmentofinternationaltrade,tradeinserviceshasbecomethemainforceinthedevelopmentofinternationaltrade,thetraditionaltourismtradeinserviceswithitsownadvantagesincreasinglyalsoisattendedbyeverycountry.Chinesetouristtradeinserviceshasexpandedeachyear,suchasBeijing,Shanghai,Chengduisthefirsttouristdestinationfordomesticandforeigntourists.Withrichtourismresources,HebeiProvinceshowsanewvitalityinthecompetitionofthetourismtradeinservices.However,comparedwiththedevelopedprovincesintourismindustry,Hebeitourismservicetradeislaggingbehind.Therefore,thestudyoftourismservicetradecompetitivenessofHebeiProvince,toclearthelevelofcompetitivenessofthetouristtradeinservicesandfindthekeyfactorrestrictingthedevelopment,hasimportantpracticalsignificanceforthesustainabledevelopmentofHebeiProvincetourismservicetrade.Thepaperselectedindicatorsofexportmarketshare,tourismservicetradeopennessindicator,tourismexportcontributionrateindicators,tourismservicetradecontributionindicatorsindexandrevealedcomparativeadvantageofcompetitiveadvantageTheindexofsixindicators,andcomparedwithsimilarindicatorsoftheBeijingandTianjinarea,acomprehensiveanddetailedanalysisofthelevelofcompetitivenessofthetourismservicetradeinHebeiProvince.TheHebeiProvincetourismhasthefollowingproblems:inadequatedevelopmentoftourismresources,thelackofhigh-leveltourismtalents;Tourismenterprisesare“small,scattered,weak,poor”seriouslyhamperedthecompetitivenessoftourismtradeinservices;DomesticandinternationaltourismconsumptionpowerrestrictedthedevelopmentoftourismservicetradeinHebei;IntegratedtransportnetworkisimperfectandthelevelofITapplicationisnotconducivetodevelopmentofthetourismtradeinservices.Thenonthebasisoftheproblem,exploittourismresources;tourismenterprisesimprovethelevelofcorporateprofits;exploretheinternationaltourismmarketandthedomestictourismmarket;improvethetransportationnetworkandthelevelofinformationtechnologyandsoon.KeywordsTourismTradeinServicesTourismResourcesTouristIndustry目录III目录第1章导论··················································································································11.1研究的背景、目的和意义························································································11.2国内外研究综述········································································································31.3研究内容···················································································································61.4研究方法和创新点···································································································7第2章河北省旅游服务贸易现状分析·············································································92.1河北省旅游服务贸易总量解析················································································92.2河北省出入境旅游客源地分布解析······································································10第3章河北省旅游服务贸易竞争力指标测评·······························································123.1旅游服务贸易出口市场占有率分析······································································123.2旅游服务贸易开放度分析······················································································133.3旅游业出口贡献率指标·························································································143.4旅游服务贸易贡献率分析·····················································································163.5旅游服务贸易竞争优势指数分析··········································································173.6旅游服务贸易显示性比较优势指数分析······························································18第4章影响河北省旅游服务贸易竞争力发展的因素···················································204.1河北省旅游资源开发程度和旅游人才资源··························································204.1.1旅游资源开发程度··························································································204.1.2旅游人力资源··································································································214.2旅游业消费动力···························································································