电信服务产品多目标定价模型研究

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:100624710(2001)0220214204,(,710048):,,,,:;;:F626.116:ATheMulti-ObjectsPricingModelonTelecommunicationServiceProductsSIXun2lian,DANGXing2hua(XianUniversityofTechnology,Xi’an710048,China)Abstract:Thispaperstartswithanalyzingtheimportanceandcomplexityofpricingdecision2makingoftelecommunicationservice,studiesapplicationofthemulti2personobjectpricingdecision2making2negotiationmodelinpricingdecision2makingoftelecommunicationservices.Furthermore,thispaperappliestwo2stagesatisfyingdesigntoobtainingresultsofthemodel;andthefuzzymethodisusedtodeterminethemostfavorablefixedpricingscheme.Incombiningwiththepractice,theappliedactualcasesofferedprovethepractibilityandoperationalabilityofthemulti2personandmulti2purposepricingdecision2makingmodelsuggestedinthispaper.Keywords:telecommunicationserviceproducts;multi2object;pricingdecision2makingmodel,,;,WTO,,,,,,,,1,,,,,;(),,,;:2000209223:(19632),,,,412JournalofXi’anUniversityofTechnology(2001)Vol.17No.2©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(bargaininggame)50Nash,,,(),,,,,,,,,,,,,:;;,,,,,,,,,,,,,,Nash,,,,,2,,,,,,WTO,,,,2.1,,,,,2:(A)();(B)(),,,(C)ABC,AB,C(),,AB,,,,(),,,,,,,512:©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(m2),ABC,(),CABC,M=(A,B;X1,X2,,Xm;C)(ABCM),CAB,m,ABAnBn,:An=a11a12a1ma21a22a2man1an2anm=(aij)nmBn=b11b12b1mb21b22b2mbn1bn2bnm=(bij)nm(1)(1),aijbijABCij,i=1,2,,n;j=1,2,,m:()maxSFA(x)SõtSFA(x)=SFB(x)XS(2):maxSFA(x)+SFB(X)SõtSFA(X)SFB(X0)SFB(X)SFB(X0)XS(3)(2)(3)SFA()SFB()ABx1x2,,xm;X=(x1,x2,,xm)T;X0;S,2.2,AB,,((1)),,AB:SFA(xj)=xj-ni=1aijni=1aij-ni=1aijSFB(xj)=xj-ni=1bijni=1bij-ni=1bij(4),AB:SFA(xj)=ni=1aij-xjni=1aij-ni=1aijSFB(xj)=ni=1bij-xjni=1bij-ni=1bij(5)ABC:A=(A1,A2,,Am)TB=(B1,B2,,Bm)TX=(X1,X2,,Xm)T(6)ABx1,x2,,xm:SFA(X)=mj=1AjSFA(xj)SFB(X)=mj=1BjSFB(xj)(7)(7)(2)(3),:X3=(X31,X32,,X3m)TX3CAB,612(2001)172©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(1)X3ajmax=max(ni=1aij,x3j),ajmin=min(ni=1aij,X3j),bjmaxbjmin,:alij=aij-ajminajmax-ajminxq3j=x3j-ajminajmax-ajmin(8)bgijxq3j(8)aijx3j,AX3:rai=1-mi=1[Xj(alij-xq3j)2]öm(9)rbiMax{ra1,ra2,,ran,rb1,rb2,,rbn}12.3,12.4,,,(A)3,(B)36,(C),(B)2,3,(),,,WTO:[1]õ.[M].:,1998,16-22.[2]TapinCG.Internativefuzzyprogrammingwithpreferencecriferiainmultiobjectivedecisionmaking[J].computersoperationResearch,1991,276-320.[3].[R].:,2000.()712:©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.

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