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香港紅十字會輸血服務中心HongKongRedCrossBloodTransfusionServiceEditorialStaff:NursingEducationTeamAdvisor:DrC.K.Lee香港紅十字會輸血服務中心HongKongRedCrossBloodTransfusionServiceNewsletter,IssueNo.,December2007BLOODTransfusionService18AnnualDonorAwardCeremonyOurAnnualDonorAwardCeremonywasheldon11th&12thofMayatHongKongPolytechnicUniversityJockeyClubAuditorium.Thestatelyandmovingeventwasobservedwithgreatrespectbyaroomfulofhonourableguestsandcelebrities.Oneoftheprogrammesoftheceremonywasadramapresentedbyagroupof“YoungLifeFighters”performinginastyleoftalentshow.Thedramaextendedamessageofthankfulnesstothosewarm-heartedblooddonorsfortheirselflessdevotiontoblooddonation,theirnoblesenti-ment,andtheirpassionatecareofotherhumanlives.Everyyear,throughtheannualawardceremony,ourregularblooddonorswouldalsoreceivethehighestcommendationfromtheBloodTransfusionServiceforthedonationsoftheirpreciousbloodtoregainthehopeoreventhelivesofthepatientswhoaredesperateforhelp.MedicationVsBlooddonationWeneedtosafeguardboththeblooddonorsandrecipi-entsandalsotoenhanceourbloodquality,soifyouareundermedicaltreatmentortakingmedication,pleasepostponeyourblooddonationfortimebeing.Ifyouaretakingcoldtablets,antiseptics,painkill-ers,medicationsfortreatinghighbloodpressureorcholesterol,depression,acneorhormones,pleaseconsultournursingstaffwillthenassessimmediatelywhetheryouareeligibleforblooddonation.WorldBloodDonorDayOnthe14thofJune,theWorldBloodDonorDay,theHongKongRedCrossBloodTransfusionServiceorganizedamean-ingfulfunctionknownas“SafeBloodforSafeMotherhood”.Asmallnumberofblooddonorsandbloodrecipientswerebothinvitedtoattendthefunctionsothatthebloodrecipientshadtheopportunitytothanktheblooddonorspersonallyfortheirhelpinghandstosavethelives.Onthatday,wehadthehonourtoinviteMsSandraLeeSuk-yee,PermanentSecretaryforFoodandHealthBureautoofficiateatthefunctionandafamousDJMsPangChingtoactasthefunctionMC.Thewholefunctionreallycamealive.HongKongRedCrossBloodTransfusionService(HKRCBTS)haslongrespectedfordonors’opinionsandrecruitedmoreregulardonorsinordertohelpmorepatients.Hence,volunteersoftheHKRCBTSinterviewthedonorsinbloodcentersabouttheirmotivesandintention.ItisbelievedthatthissurveyhelpstodevelopthefuturepromotionandeducationplansoftheHKRCBTS.Thesurveywasconductedrandomlyandthequestionnaireswerefilledinbytheblooddonors.Atotalof250completedques-tionnaireswerecollected.Thequestionnaireconsistedoffiveparts,theinterviewer’sdata,interviewee’spersonalinformation,blooddonationinformation,tocommentthebloodcenterandpromotionstrategies.Thequestionsincludingthedonors’feeling,reasonsbehinddonation,commentofthebloodcenterandsuggestionsforpromotion.Afterdataanalysis,itshowedthattheratiobetweenthetwosexesissimilarwhichimpliedthattherewasnosignificantdifferenceingender.Besides,themajorityofblooddonorsrangedfrom26to40yearsoldwhilepeopleaging41oraboverecordedmorethantheagegroupat16-25.Therewereanumberofreasonsmotivatingdonors,forexample,helpingtheotherinneed(38%),beingaregulardonor(21%)andresponsetotheappealfromHKRCBTS.Inaddition,theyalsoagreedthatblooddonationhelpsotherinneed(45%),metabolismimprovement(20%),happinessfeeling(11%),understandmoreabouttheirbodystatus(11%)andwithsenseofsatisfaction(12%).Allthe250intervieweeswoulddonateagainbecauseofgooddonationexperience(16%),helpingothers(37%),dutyofacitizen(17%)andregulardonationhabit(18%).Thus,thedonors’attitudeaboutblooddonationandrecognitionofthesocietyareinfluential.About84%oftheintervieweeswouldliketoberegulardonorssincetheycanhelpothers(36%),getusedtodonation(18%),gooddonationexperience(17%)andfulfillacitizen’sduty(14%).However,theremaining16%werenotwillingtodonatebloodregularlybecauseoflongwaitingtime(6%),longdonatingtime(9%),inconveniencetoaccessthebloodcenters(21%),non-attractivesouvenirs(6%)andotherreasons(58%),Asaresult,bloodcentersshouldconsiderfurtherimprovementaccordinglytorecruitmoreregulardonors.Theratingofbloodcenter,intervieweesweresatisfiedwiththecleanlinessofthecenter,staffattitude,professionalismandefficiency.However,lowerscoreswereobtainedindonationprocess,waitingtimeandsouvenirs.Therehas73%oftheinter-vieweeswerenotifiedforblooddonationfromHKRCBTSviaTVadvertisements(29%),newspapersadvertisements(13%),radiobroadcast(16%)ande-mails(13%).Amongallofthem,191donorsexpressedthattheadvancetechnologyinformationandappealingwouldhavesomeeffecttomotivepeopleforblooddonationInconclusion,thissurveyhelpsthebloodcentertohaveabetterunderstandingoftheneedsandopinionsfromthepublic.Ontheotherhand,tofurtherencouragepeopletobeblooddonors,thecentershouldcontinuetomakeimprovementsinadvertisingandoperating.Itishopedthat“GiveBlood,SaveLife”,becomeanmotivationtothepeoplefromdifferentclassestoparticipateinblooddonation,thereforewecanmain-tainaconstantbloodsupplytothoseinneed.SURVEYONMOTIVEANDINTENTIONOFBLOODDONATIONWorldBloodDonorDayOnthe14thofJune,theWorldBloodDonorDay,theHongKongRedCrossBloodTransfusionServiceorganizedamean-ingfulfunctionknownas“SafeBloodforSafeMotherhood”.Asmallnumberofblooddonorsandbloodrecipientswerebothinvitedtoattendthefunctions