PDF-B2C电子商务中的消费者决策支持系统

2006143438~442AdvancesinPsychologicalScienceB2C12111001012100039B2CB2CB2CB849:C935SenecalNantel20023[1]123ExpertSystemESConsumerdecisionsupportsystemDecisionSupportSystemDSS70[2]IntelligentDecisionSupportSystemIDSSSenecalNantel2002[3]B2C[4][e-mail]2C12080[5]1Fixedprice2Auctionhouses3Infomediaries438143B2C-439-[6]1.1Case-BasedReasoningCBR1.2datawarehouseonlineanalyticalprocessing,OLAPOLAP[7]1.2.1CBRShanker1982DynamicMemory[8]1.2.2incrementalcase-basedreasoningtechnique,I-CBRCunninghamSmyth1994DoyleCunningham[9]Leemulti-attributedecision-makingmethod[10]2-440-2006ShojiHoriS-Conartconceptarticulatorforshoppers[11]ShojiHori2001S-ConartS-Conartmulti-dimensionalscalingMDSspatial-arrangementstyleS-ConartWe-PoLee[10]KnowledgeAcquisitionAgentBehavior-MatchingAgentLeeChung[12]VirtualRealitydrIvenShoppingAgentVRISALifestyleFinderAgentAttributeComparisonAgent3AnalyticHierarchyProcessAHPavatarcontrolmodule143B2C-441-3DWebInformationSystemsWISsAbergShahmehri[13]3Peng,Finin,Labrou1998Head2000Hostler,YoonGuimaraes[14]80897LikertGarrity,Glassberg[15]HäublMurray[16]224[17]OOPOOIDSST[2]OPPagentagent-442-2006[4]3agentagentB2C[1]SenecalS,KalczynskiPJ,NantelJ.Consumers’decision-makingprocessandtheironlineshoppingbehavior:aclickstreamanalysis.JournalofBusinessResearch,2005,58(11):1599~1608[2]..1994(56):37~41[3]./.199718(4)43~49[4].agent.200318(4)497~503[5]HelanderMG,KhalidHM.Modelingthecustomerinelectroniccommerce.AppliedErgonomics,2000,31(6):609~619[6]..1999,20(9):93~98[7]SimićD,KurbalijaV,BudimacZ.AnApplicationofCase-BasedReasoninginMultidimensionalDatabaseArchitecture.Springer-VerlagBerlinHeidelberg,2003:66~75[8].CBR.2002(2)181~183[9]DoyleM,CunninghamP.ADynamicApproachtoReducingDialoginOn-LineDecisionGuides.Springer-VerlagBerlinHeidelberg,2000[10]Wei-PoLee.Towardsagent-baseddecisionmakingintheelectronicmarketplace:interactiverecommendationandautomatednegotiation.ExpertSystemswithApplication,2004,27(4):665~679[11]ShojiH,HoriK.S-Conart:aninteractionmethodthatfacilitatesconceptarticulationinshoppingonline.AI&Society,2005,19(1):65~83[12]LeeKC,ChungN.AwebDSSapproachtobuildinganintelligentinternetshoppingmallbyintegratingvirtualrealityandavatar.ExpertSystemwithApplications,2005,28(2):333~346[13]AbergJ,ShahmehriN.AnempiricalstudyofhumanWebassistants:implicationsforusersupportinWebinformationsystems.CHI2001,3(1):404~411[14]HostlerR.E,YoonV.YGuimaraesT.Assessingtheimpactofinternetagentonendusers'performance.DecisionSupportSystems,2005,41(1):313~323[15]GarrityEJ,GlassbergB,KimYJetal.AnexperimentinvestigationofWeb-basedinformationsystemssuccessinthecontextofelectroniccommerce.DecisionSupportSystem,2005,39(3):485~503[16]HäublG,MurrayKB.Recommendingorpersuadingtheimpactofashoppingagent'salgorithmonuserbehavior.ACM,2001[17]ShawMJ,GardnerDM,ThomasH.Researchopportunitiesinelectroniccommerce.DecisionSupportSystems,1997,21(3):149~156DecisionSupportSysteminB2CE-commerceLiShuangshuang1,2ChenYiwen11InstituteofPsychology,theChineseAcademyofSciences,Beijing100101,China2GraduateSchooloftheChineseAcademyofSciences,Beijing100039,ChinaAbstract:Generally,expertsystem,recommendationsystem,intelligent-agent-basedsystem,ordifferentcombinationsofthem,areallidentifieddecisionsupportsystem.UnderthecircumstanceofB2Ce-commerce,decisionsupportsystemcanhelpconsumersefficientlyfindandclarifytheirneeds,searchandcompareinformation,filterwhattheyneed,orgivesuggestions.Itreviewsliteratureaboutonlineconsumerdecisionsupportsystem.TheauthorsdiscussapplicationprospectandfuturedevelopmentdirectionsofdecisionsupportsysteminB2CE-commerce.Keywords:B2C,consumer,decisionsupportsystem.