原产地和品牌效应对奢侈品评价的影响——基于在上海对白领消费者

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原产地和品牌效应对奢侈品评价的影响——基于在上海对白领消费者的调查作者:林越学位授予单位:复旦大学参考文献(70条)1.AgarwalS.SikriSCountryimage:consumerevaluationofproductcategoryextensioins1996(04)2.AldenDLProducttrialandcountryoforigin:ananalysisofperceivedriskeffects1993(01)3.BilkeyWJ.NesECountry-of-origineffectsonproductevaluations1982(01)4.BosCATheroadtoMexico1994(04)5.BruningERcountryoforigin,nationalloyaltyandproductchoice:thecaseofinternationalairtravel1997(01)6.CofremcaEtudesurleluxeentrepriseaI'initiativeduComitiColbert19927.CordellVVInteractioneffectsofcountryoforiginwithbranding,priceandperceivedperformancerisk1993(02)8.DuboisBHowtoovercometheParadoxesofMarketingLuxuryGoods19939.DuboisB.DuquesnePTheMarketforLuxuryGoods:IncomeversusCulture1993(01)10.DuboisBernard.LaurentGillesAttitudestowardstheConceptofLuxury:AnexploratoryAnalysis199411.EricsonGM.JohanssonJK.ChaoPImagevariablesinmulti-attributeproductevaluations:countryoforigineffects198412.ErogiuSA.MachleitKAEffectsofindividualandproduct-specificvariablesonutilizingcountryoforiginasaproductqualitycue1988(06)13.EttensonR.BaethGCommentary:consumers'perceptionofhybrid(bi-national)products1991(03)14.EtzelMJ.WalkeBJAdvertizingstrategiesforforeignproducts197415.ForgasJ.O'DriscollMCross-culturalanddemographicdifferencesintheperceptionofnations1984(06)16.HartCCountryimageorsummaryconstruct?1989(02)17.HanC.TerpstraVCountry-of-origineffectsforuni-nationalandbi-nationalproducts1988(02)18.HongST.WyerRSJrEffectsofcountry-of-originandproductattributeinformationonproductevaluation:aninformation-processingperspective1989(02)19.HongST.YiYAcross-nationalcomparisonofcountry-of-origineffectsonproductevaluations1992(04)20.HuiKMichael.ZhouLianxiCountry-of-manufactureeffectsforknownbrands2003(1-2)21.JacobyJ.SzybilloGJ.Busato-SchachJInformationacquisitionbehaviorinbrandchoicesituations1977(04)22.JaffeED.MartinezCRMexicanconsumerattitudestowardsdomesticadforeignmadeproducts1995(03)23.JohanssonJ.DouglasS.NonakaIAssessingtheimpactofthecountry-of-originonproductevaluations:anewmethodologicalperspective1985(22)24.JohanssonJKDeterminantsandeffectsoftheuseof'madein'labels1989(01)25.JohanssonJK.NebenzahlIDCountryoforigin,socialnormsandbehaviourintentions198626.JonathanSVickersl.FranckRenandTheMarketingofLuxuryGoods:Anexploratorystudy-threeconceptualdimensions200327.KaynakE.CavusgilSTConsumerattitudestowardsproductsofforeignorigin:dotheyvaryacrossproductclasses?198328.LaurentG.DuboisBThefunctionsofluxury:ASituationalApproachtoExcursionism199629.LimJS.DarleyWKAnassessmentofdemandartifactsincountry-of-originstudies,usingthreealternativeapproaches1997(04)30.MaronickTJAnempiricalinvestigationofperceptionsof'MadeinUSA'claims1995(03)31.McGrireWJThetheoryofthestructureofhuman196832.Mckinsey&CoLuxuryGoodsandBrands199833.MichaelBeverlandUncoveringtheories-in-use:Buildingluxurywinebrands2004(3-4)34.MonroeKB.KrishnanRTheeffectofpriceonsubjectiveproductevaluations198535.NabenzahlID.JaffeEDMeasuringthejointeffectofbrandandcountryimageonconsumerevaluationofaglobalproducts1996(04)36.NagashimaAAcomparative'made-in'productimagesurveyamongJapanesebusinessman1970(03)37.OkechukuC.OnyemahVNigerianconsumerattitudestowardsforignanddomesticproducts1996(03)38.OsmanMohamad.ZafarUAhmed.EarlDHoneycuttJr.TaizoonHyderTyebkhanDoesmadein.mattertoconsumers?AMalaysianstudyofcountryoforigineffect2000(02)39.PapadopoulosN.HeslopLA.BeracsJNationalstereotypesandproductevaluationsinasocialistcountry1989(01)40.ParkCW.JaworskiBJ.MacInnisDJStrategicbrandconcept-imagemanagement198641.PetersonRA.JolibertAPArecta-analysisofcountry-of-origineffects1995(04)42.RenandFInRevueFrancaiseduMarketingcahiers199343.RothMS.RomeoJBMatchingproductcategoryandcountryimageperceptions:aframeworkformanagingcountry-of-origineffects1992(03)44.SamieeSaeedCustomerevaluationofproductsinaglobalmarket1994(03)45.SchellinckDACuechoiceasafunctionoftimepressureandperceivedrisk198346.SharpeA.BantingKUnderstandingOfProductivity:AnIntroductionandOverview200247.ShethJN.GardnerDM.GarrethDEMarketingTheory:EvolutionandEvaluation198848.ThorelliHB.LimJS.YeJRelativeimportanceofcountry-of-origin,warrantyandretailstoreimageonproductevaluations1988(01)49.TseDK.GornGJAnexperimentonthesalienceofcountry-of-origininaneraofglobalbrands1993(01)50.VeblenThorstenTheTheoryoftheLeisureClass189951.WangC.LambCTheimpactofselectedenvironmentalforcesuponconsumers'willingnesstobuyforeignproducts1983(02)52.YongZCountry-of-origineffects:themoderatingfunctionofindividualdifferenceininformationprocessing1996(04)53.ZafarUAhmed.JamesPJohnson.ChewPeiLing.TanWaiFang,AngKahHuiCountry-of-originandbrandeffectsonconsumers'evaluationsofcruiselines2002(2-3)54.安永会计师事务所中国:新的奢华风潮--中国奢侈品市场报告200555.毕雄奢侈品牌拥堵中国路[期刊论文]-环球企业家2004(5)56.戈文上海美术馆回顾乔治·阿玛尼200657.湖滨国际名品街开街200558.解开八大顶级奢侈品牌的赢利之谜200559.李春玲中国社会分层与生活方式的新趋势[期刊论文]-科学社会主义2004(1)60.李晓慧透视中国的奢侈品消费[期刊论文]-华东经济管理2005(10)61.谁在消费奢侈品200462.孙杨国外奢侈品公司掘金中国市场200463.王海忠国际市场产品来源地形象及其规避策略[期刊论文]-中国工业经济2002(5)64.王海忠.赵平品牌原产地效应及其市场策略建议--基于欧、美、日、中四地品牌形象调查分析[期刊论文]-中国工业经济2004(1)65.许基南原产地形象、企业品牌与营销策略[期刊论文]-当代财经2004(4)66.许基南企业规避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