双语消费者对双语品牌名的评价——理论剖析和实验研究

东华大学硕士学位论文双语消费者对双语品牌名的评价——理论剖析和实验研究姓名：顾彤宇申请学位级别：硕士专业：企业管理指导教师：顾庆良20050101双语消费者对双语品牌名的评价——理论剖析和实验研究作者：顾彤宇学位授予单位：东华大学参考文献(67条)1.参考文献2.HofstedeGeertCulture'sConsequences.:InternationalDifferencesinWork-relatedValues19803.TrandisHarryCTheSelfandSocialBehaviorinDifferingCulturalContexts1989(03)4.TanChin-Tiong.JohnUFarleyTheImpactofCulturalPatternsonCognitionandIntentioninSingapore1987(03)5.TseDavid.RussellBelk.NanZhouBecomingaConsumerSociety:ALongitudinalandContentAnalysisofPrintAdsfromHongKong,thePeople'sRepublicofChina,andTaiwan1989(03)6.ChiuChi-Yue.Sai-ChungTsang.Chung-FangYangTheRoleofFaceSituationandAttitudinalAntecedentsinChineseConsumerComplaintBehavior1988(02)7.SpecialReport:China20038.SchmittBerndH.Yi-GangPan.NaderTTavassoliLanguageandConsumerMemory:TheImpactofLinguisticDifferencesbetweenChineseandEnglish1994(03)9.ZhangShi.BerndHSchmittCreatingLocalBrandsinMultilingualIntemationalMarkets2001(08)10.AkmanjianAdrian.RichardADemers.RobertMHarnishLinguistics:AnIntroductiontoLanguageandCommunication199211.AakerDAManagingBrandEquity:CapitalizingontheValueofaBrandName199112.BaldingerALTheBrandEquityChallenge199513.KamakuraWA.RusellGAScanner-basedMeasureofBrandEquity199014.AakerDA.KellerKLConsumerEvaluationofBrandExtension199015.RangaswamyA.BurkeRR.OlivaTABrandEquityandtheExtendibilityofBrandNames199316.CollinsAM.LoftusEFASpreading-activationTheoryofSemanticProcessing1975(06)17.KotlerP.ArmstrongGMarketing:AnIntroduction199718.KellerKL.HecklerSE.HoustonMJTheEffectsofBrandNameSuggestivenessonAdvertisingRecalls1998(01)19.KellerKLStrategicBrandManagement199820.Vanden-BerghBGMoreChickenandPickles1983(12-1)21.Vanden-BerghBG.CollinsJ.SchultzMSoundAdviceonBrandNames1984(04)22.SaporitoBHas-beenBrandsGoBacktoWork198623.NedungadiPRecallandConsumerConsiderationSets:Influencingchoicewithoutalteringbrandevaluations1990(12)24.JacobyJ.SzybilloCJ.Busato-SchachJInformationAcquisitionBehaviorinBrandChoiceSituation197725.FazioRH.HerrPM.PowellMCOntheDevelopmentandStrengthofCategory-BrandAssociationinMemory:theCaseofMysteryAds1983(01)26.WoodiseAG.TrappeyRJFindoutwhycustomershopyourshoreandbuyyourbrand:Automaticcognitiveprocessingmodelsofprimarychoice1992(11-12)27.ChanAKKLocalizationinInternationalBranding-APreliminaryInvestigationonChineseNamesofForeignBrandsinHongKong1990(09)28.ChowdhuryNBrandingAsia1999(01)29.JohanssonJK.HiranoMBrandReality:TheJapanesePerspective1999(15)30.BlairMCrisisforWesternBrands?200031.McDonaldGM.RobertsCJTheBrand-namingEnigmaintheAsiaPacificContext1990(08)32.RobinsonCAsianCulture:theMarketingConsequences1995(01)33.HolbrookMorris.JohnO'ShaughnessyUnderstandingConsumerBehavior:theLinguisticTurninMarketingResearch1988(02)34.MickDavidGConsumerResearchandSemiotics:ExploringtheMorphologyofSigns,Symbols,andSignificance1982(06)35.周考成英语语音学引论198436.金定元洋腔洋调探源198637.RQuirkAGrammarofContemporaryEnglish197238.陈文达英语语调的结构与功能198339.Jiang-KingPTonalSonorityHierarchy199640.Jiang-KingPSonorityConstraintsonTonalPatternsAcrossChineseDialects199841.HuangYY.FanKTheGrammarofChinesePersonalNames199442.ChenMYMetricalstructure:EvidencefromChinesePoetry1979(10)43.侯一麟英汉两种语言之文字基础的比较研究及其意义1994(04)44.张静贤现代汉字教程199245.汉字信息字典198846.赵元任.吕叔湘汉语口语语法197947.王力中国现代语法198548.DeKlerkV.BoschBTheSoundPatternsofEnglishNicknames1997(04)49.BerghBV.AdlerK.OliverLLinguisticDistinctionamongTopBrandNames1987(8-9)50.陈登汉英语言与中西传统思维方式199451.胡开宝英汉商标品牌名称对比研究1999(03)52.王秉钦文化翻译学199553.胡玉树现代汉语197954.AakerD.ErichJBrandLeadership200055.孙笑侠.庄穆中国商标实务199156.孙会军.郑庆珠论研究中的文化转向2000(05)57.陈月明论品牌名称汉译[期刊论文]-浙江社会科学2003(1)58.KittayEF.LehrerAIntroductionInFrames,FieldsandContrasts199259.Marslen-WilsonW.LKTyler.RWaksler.L.OlderMorphologyandMeaningintheEnglishMentalLexicon199460.TafiM.KIForsterLexicalStorageandRetrievalofPolymorphemicandPolysyllabicWords197661.FabbroFTheNeurolinguisticsofBilingualism:AnIntroduction199962.TaylorIHowareWordsfromTwoLanguagesOrganizedinBilingual'sMemory?1971(03)63.AnooshianLJ.PTHertelEmotionalityinFreeRecall:LanguageSpecificityinBilingualMemory1994(06)64.ChenHC.CHoDevelopmentofStroopInterferenceinChinese-EnglishBilinguals198665.BrauerMStroopInterferenceinBilinguals:theRoleofSimilaritybetweentheTwoLanguages199866.KeatleyCW.JASpinks.DeGelderJAAsymmetricalCross-languagePrimingEffects199467.迈克尔·R·所罗门.张莹.傅强消费者行为1999本文链接：授权使用：上海海事大学(wflshyxy)，授权号：66320cbf-9fb1-4662-a586-9dfa005b9cb0下载时间：2010年9月23日