品牌权益、顾客满意与消费者购买行为之关系--以加油站为例 （PDF 105页）

TheBearingofTheBrandEquityCustomerSatisfactionandConsumerBehaviorPurchase.AnEmpiricalStudyofgasstationDepartmentofBusinessAdministrationChaoyandUniversityofTechnologyThesisfortheDegreeofMasterTheBearingofTheBrandEquityCustomerSatisfactionandConsumerBehaviorPurchase.-AnEmpiricalStudyofgasstationDr.Meng-JangLinDr.Yi-HwanShyrLu-WangTsang18,July2003IIIIIIIVVVI55VII66VIII1234567891011121314/////˜˜˜˜˜˜/˜˜˜1516171819202122232425262728293031323334jklm35363738395404142434445464750043286.4413α0.86α0.8845αα0.70.980.35484950515230.735354’55N413’56’57N413’5859’Wiks’LambdaOne-wayANOVAFPFPScheffe60616263Wiks’LambdaOne-wayANOVAFPFPScheffe6465’666768’6Wiks’LambdaOne-wayANOVAFPFPScheffe6.822134566120144016601696.822P.0002.599P.006P.000.331P.0004-14-24-34-45234561234566244016006001-200706.4632T4-6-2.205*P0.05716Wiks’LambdaOne-wayANOVAFPFP3.3653.946.5365.4881345661201440166011.182P.3163.365P.0008.079P.000.109P.0085-15-25-37233461212120140060012001200401600600201400.7412837311P0.0574757677785-1-15-1-11-11-21-31-41-51-62-12-22-32-4792-52-64-14-24-34-45-15-25-35-45-1-11-11-31-41-51-6802-32-42-52-6814-14-24-34-45-15-25-38283841233446.25%22.52%17.43%7%8586873250508889909192939495