基于消费者品牌转换类型的满意影响因素研究

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基于消费者品牌转换类型的满意影响因素研究作者:张颖学位授予单位:大连理工大学参考文献(83条)1.周朝琦.侯龙文质量管理创新20002.BultenaCL.KlessigLLSatisfactioninCamping:AConceptualizationandGuidetoSocialResearch19693.MelvynAJMenezes.SerbinJXeroxCorporation:TheCustomerSatisfactionProgram4.RustRoland.AnthonyZahorikCustomerSatisfaction,CustomerRetentionandMarketShare1993(02)5.Crosby.NancyStephensEffectsofRelationshipMarketingonSatisfaction,Retention,andPricesintheLifeInsuranceIndustry1987(11)6.KelleyScottW.HoffmanKDouglas.DavisMarkAATypologyofRetailFailuresandRecoveries1993(04)7.GaneshJ.ArnoldMJ.ReynoldsKEUnderstandingtheCustomerBaseofServiceProviders:AnExaminationoftheDifferencesBetweenSwitchersandStayers2000(07)8.FrederickFReichheldLoyalty-basedManagement19939.伍柳.龚振消费者转换行为发生的原因及应对措施研究[期刊论文]-商业研究2005(16)10.ChinhoLin.Wann-YihWu.Zhi-FengWangAstudyofmarketstructurebrandloyaltyandbrandswitchingbehavioursfordurablehouseholdappliances2000(03)11.DayGSATwo-DimensionalConceptofBrandLoyalty1969(09)12.KeaveneySusanMCustomerSwitchingBehaviorinOnlineService:AnExploratoryoftheRoleofSelectedAttitudinal,Behavioral,andDemographicFactors2001(04)13.PeterJPaul.JerryCOlsonConsumerBehaviorandMarketingStrategy199914.FestingerLeonATheoryofCognitiveDissonances195715.CardozoRNAnExperimentalStudyofConsumerEffort,ExpectationandSatisfaction199516.OlshavskyR.JAMillerConsumerExpectations,ProductPerformanceandPerceivedProductQuality1972(02)17.HovlandCI.OJHarvey.MSherifAssimilationandContrastEffectsinReactionstoCommunicationandattitudeChange1957(07)18.ThibautJW.HaroldHKelleyTheSocialPsychologyofGroups195919.LaTour.StephenA.NancyCPeatConceptualandMethodologicalIssuesinConsumerSatisfactionResearch197920.CarlsmithJMerrillandElliotAronson.SomeHedonicConsequencesoftheConfirmationandDisconfirmationofExpectancies196321.HelsonHarryAdaptation-LevelTheory196422.FletchRH.O'MalleyMS.EarpJA.LittletonTA,FletcherSW,GregantiMA,DavidsonRATaylorJPatients'Prioritiesformedicalcare1983(02)23.SolomonRL.CorbitJDAnopponent-processtheoryofmotivation:Itemporaldynamicsofaffect1974(01)24.FolkesValerieSConsumerReactionstoProductFailure:AnAttributionApproach198425.BinterMaryJEvaluatingServiceEncounters:TheEffectofPhysicalSurroundingsandEmployeeResponses1990(02)26.OliverRI.WSDesarboResponseDeterminantsinSatisfactionJudgment198827.OliverRIACognitiveModeloftheAntecedentsandConsequencesofSatisfactionDecisions1980(06)28.MillerJohnAStudySatisfaction,ModifyingModels,ElicitingExpectations,PosingProblemsandMakingMeaningfulMeasurements29.FornellCAnationalcustomersatisfactionbarometer:theSwedishexperience199230.FornellC.JohnsonMD.AndersonEW.Cha,J.Bryant,B.ETheAmericanCustomerSatisfactionIndex:nature,purpose,andfindings199631.ShrumW.RWuthnowReputationalStatusofOrganizationsinTechnicalSystems198832.GrayER.JohnMTBalmerManagingImageandCorporateReputation1998(05)33.ZeithamlValarieAConsumerResponsetoIn-StorePriceInformationEnvironments1982(03)34.ShapiroCarlPremiumsofHighQualityProductsasReturnstoReputations1983(11)35.WeigeltK.CCamererReputationandCorporateStrategy:AReviewofRecentTheoryandApplications1988(05)36.KleinB.KBLefflerTheRoleofMarketforcesinAssuringContractualPerformance1981(08)37.AakerDavidManagingBrandEquity:CapitalizingontheValueofaBrandName199138.SimonMarjiInfluenceofBrandNamesonAttitudes1970(06)39.ShimpTerenceA.WilliamBeardenWarrantandotherExtrinsicCueEffectonConsumerRiskPerception1982(01)40.RaoAkshayR.KentBMonroeTheModeratingEffectofPriorKnowledgeonCueUtilizationinProductEvaluations1988(09)41.AakerDavid.KLKellerConsumerEvaluationsofBrandExtensions1990(01)42.KellerKevinLaneConceptualizing,Measuring,andManagingCustomer-BasedBrandEquity1993(01)43.PrasuramanA.Zeithamlv.LeonardLConceptualModelofServiceQualityandItsImplicationsforFurtherResearch198544.BitnerMJEvaluatingServiceEncounters:TheEffectsofPhysicalSurroundingsandEmployeeResponses199045.KurtzDL.ClowKEServiceMarketing199846.BoydTC.MasonCHTheLinkBetweenAttractivenessof'Extra-brand'AttributesandtheAdoptionofInnovations199947.MonroeKB.LeeAYRememberingVersusKnowing:IssuesinBuyers'ProcessingofPriceInformation199948.AndersonEA.SullivanMWTheantecedentsandconsequencesofcustomersatisfactionforfirms1993(zk)49.LevesqueT.McDougallGHGDeterminantsofcustomersatisfactioninretailbanking1996(07)50.ParasuramanA.ValarieAZeithaml.LeonardLBerrySERVQUAL:AMultiple-ItemScaleforMeasuringConsumerPerceptionsofServiceQuality1988(zk)51.LewisRobertC.BernardHBoomsTheMarketingAspectsofServiceQuality198352.ParasuramanA.VAZeithaml.LLBerryRefinementandreassessmentoftheSERVQUALscale1991(zk)53.GarvinDavidAWhatDoesProductQualityReallyMean?198454.AnneMartensen.LarsGronholdt.KaiKristensenTheDriversofCustomerSatisfactionandLoyalty:Cross-industyFindingsfromDenmark2000(04)55.JacobEskildsen.KaiKristensen.HansJornJuhl.PederOstergaardTheDriversofCustomerSatisfactionandLoyalty2004(05)56.董大海.权小妍.曲晓飞顾客价值及其构成1999(12)57.白长虹西方的顾客价值研究及其实践启示[期刊论文]-南开管理评论2001(2)58.Woodruff.董大海.权小研洞察你的顾客200359.菲利普·科特勒.梅汝和营销管理--分析、计划、执行和控制199960.SwanJohnE.RinkDavidR查看详情1982(01)61.DeborahERosenCarol,Surprenant1998(02)62.MorganRM.HuntSDTheCommitmentTrustThe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