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,(,100876):,::;;:F01415;F713136:A:1008-7729(2007)02-0001-04,,,,,,(behavior),,(intention),;()(,,,)Philipkotler(2002),,,,,,11(attitude),Fishbein(1975),,,:2006-12-20:(F0607-27):(1970-),,,,,19220074()JournalofBUPT(SocialSciencesEdition)Vol19,No12April2007©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(1993),,:,;,;,,21(satisfaction&experience),InternationalCustomerServiceAssociation(2000),36%BostonConsultingGroup(2000),54,28%,,23%,,,,,,31(mood),,LanXia(1999),,,,,,41(shoppingorientation),;,,,,,(Swaminathan,1999)51(perceivedrisk)(),,,,,;,,,,(Steven,2004),,,,,,,61(privacytypology),,,,,(RohmandMilne,1999),2()20072©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(1999),72%Sheehan(2002):,,(),,,,,,,,,,:,,,11(price),;,,Reed(1999),85%,,,21(brandname),,,:,KhaiSheangLee&SooJiuanTan(2003),,,31(webdesign),,1996:(,),,SpillerandLohse(1997)13737,2837,:Chen(2000)253,41(trust),,,,Gefen(2000)Amazo1com217,Amazon1com:,Mahmood(2004):,3:©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(productcharacters),,,Nelson(1974)(:CD),,VCD,(:),,,,,61(CustomerService),,,,,,,,,,,:,,,,,,,,,,,,,,:[1]Korgaonkar.P.K.,Lund.D.,Price.B.AStructural-EquationsApproachTowardExaminationofStoreAttitudeandStorePa2tronageBehavior[J].JournalofRetailing,1995,(2):3960.[2]Fishbein.M.,Ajzen.I.Belief,Attitude.IntentionandBehavior:AnIntroductiontoTheoryandResearch[M].Reading:Addison-Wesley,1975.[3]Sutton.S.R.,Hallett.R.Understandingseatbeltintentionsandbehavior:adecisionmakingapproach[J].JournalofappliedSocialPsychology,1989,(19):13101325.[4]Hoffman.D.L.,T.P.Novak.ANewMarketingParadigmforElectronicCommerce[J].TheInformationSociety,SpecialIssueonElectronicCommerce,1997(1/2):4354.[5]Sherry.J.F.ASocio-culturalAnalysisofaMidwesternAmericanFleaMarket[J].JournalofConsumerResearch,1990,(17):13-30.[6]Bellenger.D.N.,Korgaonkar.P.ProfilingtheRecreationalShopper[J].JournalofRetailing,1980,(56):7792.[7]Swaminathan.V.,E.Lepkowska-White,B.P.Rao.BrowsersorBuyersinCyberspace?AnInvestigationofFactorsInfluencingElectronicExchange[J].JournalofComputerMediatedCommunication,1999,(12).[8]Dawar.N.,Parker.P.Marketinguniversals:Consumersuseofbrandname,price,physicalappearance,andretailerreputationassignalsofproductquality[J].JournalofMarketing,1994,(2):8195.[9]Szymanski.D.M.,Hise.R.T.e-Satisfaction:aninitialexamination[J].JournalofRetailing,2000,(2):309-322.(24)4()20072©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(Wiki),Wi2ki,Wiki,,Wiki,Wiki:[1].[J]..2005,(43).[2],.BlogWikiE-learning[J].,2006,(1).[3],,.Wiki[J].,2005,(5).[4].Blog[J].,2005,(33).[5].[J].,2002,(2).[6].[J].,2006,(5).[7].Blog[J].,2005,(6).AnapproachtotheapplicationofcooperativelearningbasedonWikiindistanceeducationWANGYa-fei,ZHANGYu-ping(SchoolofHumanitiesandLaws,NorthChinaUniversityofTechnology,Beijing100041,China)Abstract:Wikiisakindofweb-systemtosupportco-creating,which,asaconvenientknowledge-managingtool,hasbeenpopularintheInternetinrecentyears.Asitsapplicationisexpandingcontinually,itissupposedthatWikiwillbedevelopedgraduallyintoakindofE-learningintermsofstudy,trainingandeducation.Basedondis2tanceeducationandcooperativelearning,thispaperanalysesthefeasibilitytoapplyWikitodistanceeducationfromtheaspectsofitssimplenessandconvenience,opennessandsecurity,collaborationandcommunion.Whatsmore,itputsforwardindetailseveralwaystoapplyWikiandfinally,listssomenotestheusersshouldpayattentionto.Keywords:Wiki;cooperativelearning;distanceeducation(4)[10]Sheehan.K.TowardaTypologyofInternetUsersandOnlinePrivacyConcerns[J].TheInformationSociety,2002,(18):2132.AnanalysisofthefactorsinfluencingbuyingdecisionsmadebyonlineshoppersundertheE-commerceconditionCHENHui,LIYuan-zhi(SchoolofEconomicsandManagement,BUPT,Beijing100876,China)Abstract:Thearticlereviewsthemainresultofthestudyofthefactorsinfluencingbuyingdecisionsmadebyonlineshoppers.Themainindividualfactorsare:attitude,satisfaction,mood,perceivedriskandshoppingintention.Themainsituationalfactorsare:price,brand,webdesignandtrust.Finally,thearticleoutlinesthemainpointforthefuturestudy.Keywords:E-commerce;onlineshopper;buyingdecision42()20072©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.