罗兰贝格—图解消费者需求

1929DIXI3/15PS7ValuepropositionMDSwatchProfiler13030,000191StimulationSolutionsSolidarityPrice/1QualityProvenServiceProtechPersonalEfficiencyCustomizedClanningCarefreeVitalityClassic/New&Cool/Thrill&FunPassionAspirationTranquilPurismNatureFairSmartShoppingTotalCost133~5ValueStatementsPro-needsAnti-needsAVPActualValueProposition1+-EemotionalRrational18252231419//2029303940/345/54MeliMarketDriverMeli200150%Meli29101930%Meli5LianMeliLian/Meli6MeliMeliMeliMeliMeliMeli7Meli7Meli6MeliMeliTVPTargetValuePropositionMeli8MeliMeliMeli2MeliPVPProjectedValuePropositionMeliMeli//Meil9Meli8MeliMeliMeliMel[e-mail]