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1《营销管理》概念之中英文对照AAcceleratedtestmarketing加速试销Accelerationprinciple加速原则Accuracy准确性Activity-basedcostaccounting:ABC作业成本会计Activity－basedcost：ABC活动－基础成本Adequatemarketinginformation充分的营销信息AdministeredVMS管理式分销系统Advancedpricingagreement事前定价协议Advertising广告Advertisinggoal广告目标Advocatechannels提倡者渠道Advocatesclients主动性客户Affinity亲密关系Agentmiddlemen代理中间商Aggressivedemarketingresponse大胆地减营销反应Allocatingskills分配技能Allowances折让Annualcallschedule年度访问计划日程表Annualplancontrol年度计划控制Annualplanningstage年度计划工作阶段AntimergerAct反合并法Areamarketpotential地区市场潜力Areamarketspecialists地区市场专家Arrangedinterviews安排访问Aspirationalgroups崇拜性群体Assetturnover资金周转率Assortmentstrategies品种搭配战略At-homeshoppingchannels家庭购物频道Atmospheres环境气氛Atmospheresatmospherics环境气氛？Attention,interest,desire,actionAIDA模式Attitudes态度Attribution归因Augmentedproduct附加产品Automaticvending自动售货Availablemarket有效市场BBackwardchannel后向渠道Backwardflow反向流程Backwardintegration后向一体化Balancedorientation平衡导向2Bargainbuyers竞价购买者Bargaining讨价还价Bartertransaction易货贸易Basicproduct基础产品Basing-pointpricing基点定价Behavioralsegmentation行为细分Belief信念Benefitsegmentation利益的细分化Bestalternativetonegotiationagreement:BATNA谈判协议之最佳备选方案Billoflading提单Blanketcontracts长期订货合同Bonuses红利BostonConsultingGroup(BCG)波士顿矩阵Bottom-upplanning自下而上计划工作Brainstorming头脑风暴法Branchising品牌专营Brand品牌Brandacceptability品牌接受度Brandawareness品牌知晓度Brandbeliefs品牌信念Brandequity品牌权益Brandfamiliarity品牌熟悉Brandimage品牌形象Brandladder品牌阶梯Brandloyalty品牌忠诚度Brandparity品牌类型Brandpreference品牌偏好度Brandtchers品牌转换者Brand-extensiondecision品牌扩展决策Brand-formmarket品牌试样市场Brand-formmarket品牌试样市场Brank-evenanalysis保本分析Break－evenchart保本图Bridge桥梁者Brokers经纪人Budget-to-salesratio预算对销售额比率Build发展Bulletinboardsystem:BBS公告牌系统Businessdomain业务范围Businessservices业务服务Businessstrength业务优势Buyclasses购买等级Buyermarket卖方市场Buyerturnover顾客周转率3Buyer-readinessstage购买者待购阶段Buyflow购买流程Buyflowmap购买流程图Buyingbehavior购买行为Buyingdecisionprocess购买决策过程Buyingroles参入购买的角色Buyingstyles采购方式Buyphases采购阶段Bypassattack绕道进攻By-productpricing副产品定价CCallreports访问报告Cannedapproach固定法Capitalitems资本项目Captive-productpricing专属产品定价Cardinalutility主要效用Cashcow金牛类Cashdiscounts现金折扣Catalogshowrooms样品目录陈列室Categorydevelopmentindex品种发展指数Categorymanagement类目管理Causal-analysisdiagram因素分析图Censustracts普查区域Centralbusinessdistricts商业中心区Centralizedpurchasing集中采购Chainratiomethod连比法Chainsstores连锁商店Channelcaptain渠道领袖Channelcompetition渠道竞争Channelconflict渠道冲突Channelcooperation渠道合作Channellever渠道级数Channelsofdistribution分配渠道Cheapergoodsstrategy廉价商品战略ChildProtectionAct儿童保障法案Choosingthevalue选择价值Cityversion都市版本Classicalconditioningtheory传统的条件作用理论Cleanliness清洁Clients客户Cliques派系Clodcalls冷漠访问Closed-endquestions封闭式问题Closingthesale达成交易4Clusteranalysis集群分析Clusteredpreferences集群偏好Co-branding合作品牌Coercivepower强制力量Coldcalls冷漠访问Combinationstores联合商店Commercecontrollist商品控制目录Commercecountrychart贸易国别表Commercialinvoice商业发票Commercialization商业化Commissionagent佣金代理人Commonmarket共同市场Communicatethevalue传播价值Communication沟通Communicationadaptation沟通传播适应Communication-effectresearch沟通效果调研Companydemand公司需求Companymarketingopportunity公司营销机会Companyperformance公司绩效Companypotential公司潜量Companysalesforecast公司销售预测Companysalesforecast公司销售预测Companysalespotential公司销售潜量Comparisonadvertising比较广告Compensationdeals补偿贸易Competitivecycle竞争周期Competitivedifferentiation竞争差别化Competitivescopes竞争范围Competitivestrategies竞争战略Completeindustrialization工业化Complexbuyingbehavior复杂的购买行为Complexsales-forcestructures复杂的销售队伍结构Componentco-branding中间产品合作品牌Computer-aideddesign(CAD)电脑辅助设计Computer-aidedmanufacturing(CAM)电脑辅助制造Concentratedmarketing集中营销Concentricdiversification同心多样化Conceptdevelopmentandtesting概念开发与测试Conclusiondrawing作出结论Conclusiondrawing结论阐述Conformancequality一致性质量Conglomeratediversification跨行业多样化Conjointmeasurement共变量衡量Consistency黏度5Consularinvoice领事发票Consumerbehavior消费者行为Consumerchoice消费者选择Consumerconfidencemeasure消费者信任衡量Consumercooperatives消费者合作社Consumercredit消费者信用Consumerexpenditurepatterns消费者支出模式Consumerinformationsources消费者信息来源Consumermarket消费者市场Consumerpromotion针对消费者的促销Consumersatisfaction消费者满意Consumersentimentmeasure消费者情绪衡量Consumersovereignty消费者主权Consumertesting消费者测试Consumer-adoptionprocess消费者采购过程Consumer-goodsclassification消费品分类Consumptionsystem整体消费系统Contactmethod接触方法Containerization集装箱Contingencyplans权变计划Continuityadvertising连续性广告Contractmanufacturing合同制造,契约式生产Contractiondefense收缩防御ContractualVMS合同式分销系统Controlledtestmarketing控制试销Convenience便利Conveniencefoodstores方便食品店Conveniencegoods方便品CoporateVMS公司式分销系统Copytesting文稿测试Corebenefit核心利益Corecompetence核心能力Coreconceptofmarketing市场营销的核心慨念Coreproduct核心产品Corporateculture公司文化Costestimation成本估计Costreduction成本降价Costtothecustomer顾客成本Cost-pluspricing成本加成定价Counterpurchase反向购买Countersegmentation反细分化Countertrade对销贸易Counteroffensivedefense反攻式防御Creativemarketing创造营销6Creativityresearch创造性调研Credencequalities信任质量Credulouspersonstandard轻信人指标Criticalpathdiagram关键线路图Criticalpathscheduling(CPS)关键线路排序Cross-functionalteams跨职能小组Cross-impactanalysis交叉影响分析法Cues诱因Culturalempathy文化转移Culturalenvironment文化环境Culturalfactors文化因素Currentmarketingsituation当前营销状况Currentprofitmaximization当期利润最大化Customunion关税同盟Customarymer