ahp在公司营销人员考核中的应用

CO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCE《》20105（393）CO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCE。、。。F27A。、。。、、、。1973DavidC.Mc-Clelland《》。1989、、、。DavidMayeHethertGreenberg、、、。KeenanWi－iliamJr、、、。、2005“”、。、、。。。A。、AHPAHP、、、。、。AHP□/12/135792468ijaijjiaij=1aij120CO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCE《》20105（393）CO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCE、。。、、。。1～91～91。。。HHA=λA1HλAλmaxA。λmax。CI2CI＝λmax-nn-12nλmax。CI。CI=0。2、。RICICR=CI/RICI。RI。2n1-15RI。n≥3CR≤0.1CR≥0.1。。Ai=kj=2仪Aij3Aijijk。、AHP。A、、。A30、。、、、、20aij。、。1～9。20。、2MATLABλmaxAλmax=4.031A=0.2780.1600.4670.095TCI=0.010＜0.1CR=CI/RI=0.010/0.900=0.011＜0.1。2MATLABλmaxAλmax=6.073A=0.3660.2340.1400.1400.0420.078TCI=0.015＜0.1CR=CI/RI=0.015/1.240=0.012＜0.1。B1C11C12C13C14C1111/221/3C122131/2C131/21/311/4C1432414CB1B2C21C22C23C24C25C26C2111/21/31/31/61/4C22211/21/21/51/3C2332111/41/2C2432111/41/2C25654412C2643221/215CB2nRI102030.5840.9051.1261.2471.3281.4191.45101.49111.51121.54131.56141.58151.592RI/B3B5C11C12、C13C14C21C22C23C24C25C26C31C32C33C41C42C43C44C51C52C533B2B4B1A21CO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCE《》20105（393）CO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCECO-OPERATIVEECONOMY&SCIENCE2MATLABλmaxAλmax=3.018A=0.1220.3200.558TCI=0.009＜0.1CR=CI/RI=0.009/0.580=0.016＜0.1。2MATLABλmaxAλmax=4.021A=0.5060.1420.0860.265TCI=0.007＜0.1CR=CI/RI=0.007/0.900=0.008＜0.1。。2MATLABλmaxAλmax=3.039A=0.2580.6370.105TCI=0.019＜0.1CR=CI/RI=0.019/0.580=0.033＜0.1。、。、、、、A-B9。2MATLABλmaxAλmax=5.090A=0.0430.0880.4320.2800.157TCI=0.022＜0.1CR=CI/RI=0.022/1.12=0.020＜0.1。、。3。。、A1=0.011940.006890.020070.0041TA1=0.032180.020630.012280.012280.003730.00689TA1=0.052690.138080.24124TA1=0.141820.039870.02410.07421TA1=0.040550.100010.01644T———。10。CI=0.011CR=CI/RI=0.011/0.742=0.014＜0.1。10A、、、、、。、AHPA。AHP。A。10AA。AB1B2B3B4B5B113764B21/31542B31/71/511/21/3B41/61/4211/2B51/41/23219BAB5C51C52C53C51131/3C521/311/5C533518CB5B4C41C42C43C44C4111/41/51/2C42411/22C435213C4421/21/317CB4/B3C31C32C33C31134C321/312C331/41/216CB3ABB3B5CC11C12、C13C14C21C22C23C24C25C26C31C32C33C41C42C43C44C51C52C53W0.011940.006890.020070.00410.032180.020630.012280.012280.003730.006890.052690.138080.241240.141820.039870.02410.074210.040550.100010.01644161812199111415201763128105741310CAAB1B2B422