3G进展及中国移动增值业务介绍-new

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CMCCSVC&3Gstatus•CMCC2004年定制终端目标:-通过定制终端的推广,带动数据业务的发展。-通过定制终端的实施,保住现有用户,发展新用户。-通过终端的定制、采购和补贴等手段,2004年定制计划量为3百万台。-从2004年4月1号起,各省移动原则上必须采购定制的手机。注:为了与“小灵通”业务抗衡,CMCC“神州行”定制终端计划量约为60万台,价位基本在RMB700元以下,最高不超过RMB1000元。•In2004,CMCCwilllaunchacoupleofnewservicessuchasWAP2.0,USSD,Streamingandetc.-ColorScreen(TFT/OELD,QVGA),64poly,Camera(Mega),Tri-band(Biz)-GPRSClass10,WAP2.0,MMS,Java,-USSD(CHN/ENG)-Mix-Languagesortingphonebook,-Groupmessaging(10,Fastaddingnumbers)-Handwriting(smartphone)-MMSattachmentofvideoclip-LunarCalendarNEED•InordertoconsolidateourpositioninChinesemarket,SamsungGSMproductsBasicFeaturesAdvancedFeaturesNEED-MMC,-Radio/MP3,Streaming-Voicenote,(Voicerecordingduringphonecall)-USB,Bluetooth-Phonebooktransferbetweenphones(w/oneSIMcard)-MMSwithattachmentof“videoclip”-Dictionary,QQ,FinanceCalculator,etc.Goodpoints-Highlightimportantholidays&Festivalsincalendar-SMS&MenutreeinKoreanlanguageforspecialgroups3GUMTS3GServiceStatus•Hutchisonlaunched“3”on2003.Mar.But#ofsubscribersislow–1.8M-LowerHutchisonawarenesstoend-users-Lackofavailablephones(4modelsfromNEC,Moto,Nokia)-Shortbatterytime-Lowtransmissionspeedanddroppedcalls•Vodafoneandothermajorswillstart3GServicethruMaytoJuly•NTTDocomo(Oct.’01),J-Phone(Dec.’02)-2,013,700Subs,122,800SubsrespectivelyasofJan.04)EUROPEJAPANChinese3Gstrategy-Threestandardsmightco-existinChinese3Gmarket.-Supportlocalcompaniesandownstandard.-FurthernegotiationaboutIPRwithinternationalcompanies.-Morethantwo3Glicensesshouldbereleased.Theoperatorshavingtelecominfrastructurewillbeconsideredfirst.-Fosterthe3GmarketandsolvetheissuesofIOT,billing,diversityofterminals.-AtBao’Aosummit,ChiefofMIIaddressedthat,inChina,3Gcommercializationwillbeevaluatedcarefullyfromvariousofaspects.Thetimeoflicensereleasingdependsontechnologymaturity,obviously,3Gtrialresultswillbemostimportantevidenceandcriteria.SAMSUNGElectronicsCo.,Ltd.ChinaMobilephoneOperationUELabtestUELabtestTimetableof3G(WCDMA)20021Q2Q3Q4Q20031Q2Q3Q4Q20041Q2Q3Q4Q20051Q2Q3Q4QUuIOTLabtestFieldTrialUuIOTSIM-UEPre-commercialtrial1stPhase2ndPhase•5家运营商*中国电信,*中国移动,*中国联通,*中国网通,中国铁通•3Glicense发放时间:2005年下半年?(注:以上为运营商观点)•技术标准-中国电信:WCDMA+TD-SCDMA-中国移动:WCDMA+TD-SCDMA-中国联通:CDMA2000-中国网通:WCDMA+TD-SCDMA-中国铁通:WCDMA+TD-SCDMA+CDMA2000?MIIWCDMATrialParticipants:Operators(5):ChinaTelecom,ChinaMobile,ChinaUnicom,ChinaNetcom,ChinaRailcom.WCDMASystems(12):Ericsson,,Nokia,Sbell-Alcatel,Motorola,Siemens/NEC,Nortel,Utstarcom,Lucent,Huawei,ZTE,Eastcom/Samsung,GuangzhouYoutong/LGWCDMATerminals(10):Nokia,Motorola,Samsung,NEC,Sony-Ericsson,LG,Panasonic,Huawei,Sanyo,HisenseUSIMvendors(3):GEMPlus,Orbit,Schlumberger

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