Bestbuy业务模式研究(1)

1机密第二部分第二分册Bestbuy业务模式研究bjaq高级经济师2004年4月17日2004-7-21内部资料，严禁扩散！2机密电器连锁的全球标杆——BestbuyƒBestbuy是消费电子的全球标杆。Bestbuy国际化也刚刚开始。Bestbuy数字化转型快且比较成功。ƒ本报告分五部分：1.Bestbuy基本情况；2.Bestbuy03、04财年发展轨迹；3.Bestbuy四项战略特点解析；4.Bestbuy品牌竞争力；5.Bestbuy价值模式；6.Bestbuy2004零售转型实施策略。2机密第二部分第二分册Bestbuy基本情况2004-7-21内部资料，严禁扩散！4机密BESTBUY简介ƒMinneapolis-basedBestBuyCo.,Inc.isNorthAmerica'sleadingspecialtyretailerofconsumerelectronics,personalcomputers,entertainmentsoftwareandappliances.ƒTheCompany'ssubsidiariesoperateretailstoresand/orwebsitesunderthenames:BestBuy(BestBuy.com),FutureShop(FutureShop.ca),GeekSquad(GeekSquad.com),andMagnoliaAudioVideo(Magnoliaav.com).ƒTheCompany'ssubsidiariesreachconsumersthroughapproximately750retailstores750retailstoresintheUnitedStatesandCanada.32004-7-21内部资料，严禁扩散！5机密全球最大的消费电子零售商（2003）LargestConsumerElectronicsRetailerƒ700storesinNorthAmericaƒFY03revenueof$20.9billion*ƒMarketshareofapproximately15%ƒNo.1inconsumerelectronics,No.2inhomeƒofficeandentertainmentsoftwareƒ北美700家店；ƒ03财年销售收入209亿美元;ƒ市场份额接近15%；ƒ消费电子第一，家庭办公和娱乐软件第二。2004-7-21内部资料，严禁扩散！6机密全球最大的消费电子零售商（2004）LargestConsumerElectronicsRetailerƒMorethan750storesinNorthAmericaƒFY04revenueof$24.5billion*ƒMarketshareofapproximately16%ƒNo.1inconsumerelectronics,No.2inhomeofficeandentertainmentsoftwareƒ*Continuingoperationsƒ2004年3月底，北美超过750家店；ƒ04财年收入达到245亿美元；ƒ市场占有率16%;ƒ消费电子排名第一，家庭办公和娱乐软件排名第二。42004-7-21内部资料，严禁扩散！7机密Bestbuy的四大品牌BestbuyBrand1.BestBuy2.BestBuyCanada3.FutureShop4.MagnoliaAudioVideo2004-7-21内部资料，严禁扩散！8机密Bestbuy产品分类：计算机类ƒDesktops－台式机ƒLaptops&Notebooks－笔记本ƒPDAs&Handhelds－掌中宝ƒMonitors&Projectors－显示器和投影仪ƒPrinters－打印机ƒScanners－扫描仪ƒNetworking－网络产品ƒDrives&Storage－驱动与存储ƒMP3Players－MP3ƒMorePeripherals－外设ƒBlankMedia－空盘ƒMemory－内存ƒSoftware－软件ƒInternetServices－网络服务ƒComputerAccessories－计算机附件52004-7-21内部资料，严禁扩散！9机密Bestbuy产品分类：音乐、影视&游戏ƒMusic－音乐ƒDownload/StreamMusic－下载/流音乐ƒMovies－电影ƒRentDVDsOnline－在线DVD租赁ƒPCGames－电脑游戏ƒKids‘Software－儿童软件ƒVideoGames－视频游戏ƒVideoGameAccessories－视频游戏附件2004-7-21内部资料，严禁扩散！10机密Bestbuy产品分类：电子产品ƒTelevisions－电视ƒDVDPlayers&Recorders－碟机ƒHomeTheaterSystems－家庭影院ƒTiVo/DigitalVideoRecorders－数字摄像机ƒDigitalSet-TopBoxes－数字机顶盒ƒVCRs－录像机ƒSatelliteTV&DigitalCableTV－卫星电视和数字有线电视ƒHomeAudio&Speakers－家庭音响ƒPortableAudio－便携音响ƒCarAudio&Video－汽车音响、视频ƒInstruments,Karaoke&DJ－卡拉OK设备ƒEntertainmentFurniture－娱乐设备ƒTV,HomeTheater&AudioAccessories－家庭影院和音响ƒCarAudio&VideoAccessories－汽车音响和视频附件62004-7-21内部资料，严禁扩散！11机密Bestbuy产品分类：摄照类（数码类）ƒDigitalCameras－数字相机ƒCameraMedia－胶片和相纸ƒCamcorders－可携式摄像机ƒFilmCameras－电影摄像机ƒHomeSecurity－家庭摄像头ƒBinoculars&Scopes－镜头ƒOnlinePhotoProcessing－在线照片处理ƒCamera&CamcorderAccessories－摄照附件ƒBinocular&TelescopeAccessories－镜头附件2004-7-21内部资料，严禁扩散！12机密Bestbuy产品分类：家用电器ƒRefrigerators－冰箱ƒFreezers－冷柜ƒDishwashers－洗碗机ƒRanges－炉灶ƒMicrowaves－微波炉ƒWashers&Dryers－洗衣机ƒVacuums－吸尘器ƒCooling,Heating,Air－空调ƒSmallAppliances－小家电ƒPersonalCare－个人护理ƒApplianceAccessories－用具附件72004-7-21内部资料，严禁扩散！13机密Bestbuy产品分类：通讯产品ƒTelephones－电话机ƒCellPhones&PayAsYouGo－移动电话ƒAnsweringMachines－对讲机ƒVideophones－可视电话ƒCallerIDBoxes－卡式电话ƒTelephoneHeadsets－电话耳机ƒLongDistancePlans－长途说明图ƒTwo-WayRadios－两路收音机ƒTelephoneAccessories－电话附件2004-7-21内部资料，严禁扩散！14机密Bestbuy产品分类：办公用品类ƒOfficeFurniture－办公设备ƒProjectors－投影仪ƒOfficeEquipment－办公器材ƒInk&Toner－墨盒与硒鼓ƒPaperSupplies－纸品ƒBestBuyForBusiness－Bestbuy业务方案82004-7-21内部资料，严禁扩散！15机密Bestbuy优良业绩ƒ营业收入和每股收益稳步增长；ƒ2004财年销售收入达到245亿美元，每股收益2.44美元。2004-7-21内部资料，严禁扩散！16机密Bestbuy出色表现92004-7-21内部资料，严禁扩散！17机密Bestbuy营业增长趋势第四季度是其销售旺季！bustbuy季度销售情况33124202376846244336513162956989050001000015000200002500020022003百万美元1st2nd3rd4thbestbuy季度销售趋势图0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%200218.70%21.27%24.48%35.54%200320.06%22.08%24.50%33.37%1st2nd3rd4th2004-7-21内部资料，严禁扩散！18机密Bestbuy11年主要财务盈利能力稳步增加！Bestbuy-主要财务指标比率2.4%1.9%4.9%11.1%13.5%2.0%0.0%5.5%19.9%26.9%19.4%25.0%21.3%19.8%19.2%18.0%15.7%13.5%12.9%13.6%15.2%17.5%20.2%16.2%15.8%14.8%14.5%13.7%13.0%11.3%11.2%12.6%15.3%4.8%5.1%4.0%4.3%3.5%2.0%0.5%1.7%2.4%2.6%2.2%0.0%5.0%10.0%15.0%20.0%25.0%30.0%20032002200120001999199819971996199519941993ComparablestoresaleschangeGrossprofitrateSelling,generalandadministrativeexpenserateOperatingincomerate102004-7-21内部资料，严禁扩散！19机密Bestbuy成长趋势图Bestbuy销售收入和净利润变化趋势图$20,946$17,711$15,189$12,494$10,065$8,338$7,758$7,215$5,080$3,007$1,6209957039634721682(6)46584120$-$5,000$10,000$15,000$20,000$25,00020032002200120001999199819971996199519941993(100)-100200300400500600RevenueNetearnings(loss)业绩持续增长，2004财年销售收入达到245亿美元，净利润8亿美元！2004-7-21内部资料，严禁扩散！20机密Bestbuy区域扩张图bestbuy区域扩张－门店增长图5484814191913131,1951,3211,30911295--5001,0001,5002,0002,500200320022001U.S.BestBuystoresMagnoliaHi-FistoresMusiclandstoresInternationalstoresbestbuy营业面积增长图（平方英尺）24,24321,59919,0101891331338,3058,8068,7722,3751,923--5,00010,00015,00020,00025,00030,00035,00040,000200320022001U.S.BestBuystoresMagnoliaHi-FistoresMusiclandstoresInternationalstores营业面积增长较快，门店每年增长70~80家左右。112004-7-21内部资料，严禁扩散！21机密Bestbuy偿付能力分析持续增长，基本稳定！bestbuy总资产与资产负债率情况7,6637,3674,8402,9952,5322,0701,7401,8921,50795243964.37%65.78%62.36%63.41%59.16%74.11%75.34%77.27%75.05%67.33%58.54%-1,0002,0003,