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BySandy,Olivia,Ken,Helen,KatherineDefinitionMarketingmethods=themethodsyoucanuseineffectivemarketingHowtomakeeffectivemarketingListeverythingyouaresupposedtopreparebeforeyoumeetyourcustomsOfferhelpasyoucanHaveenoughonlinetalkAdvertiseatthemostsuitableplaceUsedifferentwaystoexpressyourappreciationVariousmethodsOnlinemarketingExperiencemarketingServicemarketingKnowledgemarketingPersonalizedmarketingAffiliatemarketingEmotionalmarketingEducationmarketingDifferentiatedmarketingDirectmarketingIntegratedmarketingJointmarketingGreenmarketingPublicmarketingViralmarketingTheeventmarketingThedoormarketingHungermarketingEventMarketingEventMarketingEventswithnewsvalue,socialinfluenceandcelebrityeffect.TheelementsofnewsvalueTheelementsofsuccessfuleventmarketingElementsofsuccessfuleventmarketingProminence（重要性）Accessibility（接近性）Remarkableness（显著性）Entertainment（娱乐性）November9th,2013EvergrandeSpring（恒大冰泉）OnNovember10th,EvergrandeGroupheldapressconferencestep-by-stepprogressivesuspensemarketingstrategy（步步递进的悬念式营销策略）PreviouspreparationFirstappearanceinAFCChampionsLeagueFinalPressconference亚冠onlineandofflineproductpromotionactivities(线上线下的产品推广营销活动)inthemineralwatermarketmadegreatprofitsinashorttimeEvergrandeSpringbecamewell-knowninChinaandeventheAsiaovernightthemostsuccessfuleventmarketingcaseinChinaEventMarketingEventMarketingEventMarketingEventMarketingEventMarketingEventMarketingDrink！EventMarketingSee?Ourpaintisharmless!!!EventMarketingEventMarketingCharacteristicsofEventMarketingCharacteristicsofEventMarketingPurposeful1RiskyInnovative2345DiversifiedLowcostCharacteristicsofEventMarketingVirusMarketingWhenyourinformationisnotvaluable,orevenisannoying……EmotionalMarketingEmotionalMarketingPsychologicalneedsEmotionalMarketingEmotionalMarketingEstablishthepsychologicalpathwayproductcustomercompanyEmotionalmarketingNameDesignPromotionEmotionalmarketingEmotionalMarketingIntimacy(亲密感）Chocolate/Icecream/CookieEmotionalMarketingEmotionalMarketingNobleandfashionablewayoflifeRomanticloveEmotionalMarketingShopdesignEmotionalMarketingFooddesignEmotionalMarketingEmotionalMarketingHis-and-hersProductsBlueOceanStrategyPromotionEmotionalMarketingEmotionalMarketing——specificmarketing(BlueOceanStrategy蓝海战略）EmotionalMarketingBettermarketingenvironment1BrandloyaltyCorecompetitivepower23Conclusion