电子商务与网络营销案例分析

1010.1Internet://~62410-2DELL279DELL10-2DELLDELL15005001499499DELLDELLDELLInternet10.3://://’sCustomerCostConveniencechoiceCommunication4C’sGMGMGMGMGMGM)5Cooperation6CustomerRelationship10.6.2501OfficeDepot’sCreditAssociation·10.7.11InternetInternet2342985Intel6Internet10.7.21238008004200111105Internet36524h2408h1920h8760h42996710.7.3123Internet410.7.41230034LinuxLinuxOnlinelinuxSourceNavigator://[M]PearsonEducation20012MartinV.DeiseConradNowikow,PatrickKingandamyWright.Executive’sGuidetoE-BusinessFromtacticstoStrategy.JohnWiley&sonsInc.,20003MichaelRappa.BusinessModelontheWebE-CommerceTimes20014DeloitteResearch.TheFutureofB2BANewGenesis.DeloitteConsulting&Touche20005AJMenezesPCvanOorschotSAVanstoneHandbookofAppliedCryptography[M]CRCPressInc19966MarilynGreensteinToddM.FeinmanE-CommerceSecurityRiskManagementandControlMCGrawHill20007[M]19998[