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湖南大学硕士学位论文湖南中远货运有限公司物流业务拓展研究姓名：任红浪申请学位级别：硕士专业：@指导教师：黎建强20070601IIIIIAbstractAlongwiththethird-partylogisticshasbeenacquiredalargedegreeofdevelopment,COSCOHUNANtheEnglishname:COSCOHUNANINTERNATIONALFREIGHTCO.,LTDmeetrelativecompetitionchancesinthelogisticsmarket.However,duringtheprocessofexpandingmarketinsideandoutsidetheprovinceinrecentyears,thecompanyhasencounteredalotofproblemssuchaslowefficiencyandnotsharpresponseandsoon.Withthedevelopmentofthemodernizationlogisticstheoryandtheagiletheory,ithasverygoodresearchvalueinchangingthebusinessexpandingstrategymodeandspeedingupthedevelopmentoflogisticsenterprise.Basedonthemodernizationlogisticstheoryandtheagiletheory,thewayonbusinessexpandingstrategyofCOSCOHUNANhasalargemargin.Inmythesis,Ipointsoutsomeproblemswhichaffectthecompanydevelopment.Thinkingofthecharacteristicsofthethird-partylogisticsandtherealityofthecompany,thisworkwantstobuildupanagileexpandingmodewhichisgoingtomaketheresourcedistributionmarketization.SothereseathonbusinessexpandingstrategyofCOSCOHUNANisthetitleofmyarticle.Forthefirstandforemost,COSCOHUNANmustrealizethegoalthatthethethird-partylogisticsshouldadjustquicklytotheresourcedistributionmarketing.Thecompanybusinessexpandingmajorsistheconstructionofthethethird-partylogisticsserviceabilityandthekeycompetenceandallkindsnovelbusiness.Thesecondisasfollows:throughpromotingtheinsideserviceability,itwantstoformanewmarketforthecompany,whichwillbethebaseofcompany’sserviceabilityandmakethecompanyagilethroughmarketization;Atthesametime,companyshouldbuilditsinformationsystemthroughformingtheoutsidemarket,whichwillincreasethecompany’sflexibilitytothemarket.Atlast,theremustbeasuitofprotectionmeasurestocarryouttheprogram.Itmustbeemphasizedthatagiletheoryresearchhasalotofworkstobedoneandfeatures.Duringthecourseofdevelopmentoflogisticssuchastransportationandwarehouseandextraworkandsoon,wewilljieldtwicetheresultwithhalftheeffortandfruitfulresultswillbeconsolidatedandenlargedprovidedthatweconductourworkingsbyusingagilelogisticstheory.ThisthesishaveaccomplishedsuchworksasIVfollows:oneisthestateoftheoryresearchandapplicationinourcountryandworldwidetheotheristhatIusetheorytoguidebusinessdevelopmentoflogisticswhichincludescontainertransportationandriver-to-seadirecttransportationandwarehouseandextraworkandsoon,andtheaimisthatCOSCOHUNANenterlargermarketthroughadjustingstrategiesandselltactics.Themodernizationlogisticstheoryandtheagiletheoryandothertheoriesinmythesishavebeenwelldevolepedandtheagiletheoryhasbeenappliedverywellinmanufactureandotherfields.Itisapitythatwecannotfindinstanceswhereagiletheoryhasbeenboundupwithbusinessdevelopmentoflogisticsandthereforeitisacharacterofmythesis.Keywords:COSCOHUNANThethird-partylogisticsBusinessexpandingstrategyAgileVIII1.1...................................................................................................73.1...................................................................233.2.....................................................254.1..........................................................................................294.2............................................314.3.........................................334.4....................................................414.5.........................................465.1...........................................................................525.2........................................................551______2111.11.1.11980-1999460921199120053.523.36.7[1]31520063.813.520062.112.854.71.21632.1[2]2000200610%2006GDP18.3%0.1209[3]“”21.1.2“”“”“”19971997TEU199920002001200320069412TEU15125TEU39539TEU60052TEU112029TEU52.6%[4]10%“”,,“”5.310,200LG“”[35]32010202018TEU50TEU2007--20102010--202032.2%9.6%“”20061121“”“”150[37]1.1.3:UPSFedEX150423101.1.41/32/3“”51.2[5]WTO61234“R”51.31.3.17,,1.3.21.11.181.3.3“”41234922.12.1.120602080“”[6]20JohncoyleEdwardbardi[7]IT[16]“”“”“”“”“”86.8[2006][8]“”102.1.2[13][14](COSCO)(CHINASHIPPING)“”12“”“”CIFA2.1.3[15]“”[10]“”[11]112050Safety(Speed)Sureness42[12]2.1.4JohncoyleEdwardbardi“”[7][43]“”2.1.5[18]――122.22.2.1[5]RickDove—(masscustomization)—(virtualorganization)—(reengineering)——(leanproduction)—[17]Nelson[19]RickDoveNelson601991(Lehigh)(Iacocca)“”(21stcenturyManufacturingEnterprisestrategyAnIndustry-Ledview)(AgileManufacturing)“”[19]“”(AgileManufacturingAM)WTO(masscustomization)(virtual13organization)(reengineering)WTOCEJITLPCIM[21]2.2.2()[23][23]()2.2.3(AgileLogistics)(T)(Q)(C)14“”[5][5]15[5][22]()ValuechainIncreaseinvaluetheservice16[24]SWOT·A·[25]SWOT[26]SWOT[27]“”[28],,[29],,[31]2.32.3.170171992Lehigh“”(AMEFAgilityForum)1994AMEF6(/)INTERNETCORBASTEPWORKFLOW(Reconfigurable)(Reusable)(Scalable)RRS,Dove44[17]5(CommunicationConnectedness)(Inter-organizationarticipation)(ProductionFlexibility)(ManagementInvolvement)(EmployeeEmpowerment)1996575018IT“”“”90TMS,MATICHIDCIT711960024000UPSFedEX“”“”IT“”“”“”ITITDELLKaoDELLKao192.3.2“”80863/CIMS19931996863/CIMS502033.18124TEU3200616055.2[38][36]COSCO1994—1500T200617324T40%—21[32]“”3.23.2.170