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•PART1DevelopmentandProducts•PART2Promoting•PART3Place•PART4Price1In1994,Bezoslefthisemploymentasvice-presidentofD.E.Shaw&Co.,aWallStreetfirm,andmovedtoSeattle.HebegantoworkonabusinessplanforwhatwouldeventuallybecomeAmazon.com.Bookswereagoodwayintoonlineretailing:oncepeoplelearnedtobuybooksonlinetheywouldbuymoreandmoreotherstuff,too.In2000,DotcomBubbleBurst(互联网泡沫破裂)…But,Amazonsurvived…In2000,AmazonlaunchedMarketpalce（第三方卖家平台）serviceforthethirdpartyvendors.Amazon’sinventionin2006ofcloud-computingasapay-as-you-goservice.Thatventure,calledAmazonWebServices(AWS)(亚马逊云服务）,hasslashedthetechnologycostsofstartinganenterpriseorrunninganexistingone.“FulfillmentbyAmazon”(FBA)(亚马逊物流)allowsindependentmerchantsnotjusttoselltheirwaresonAmazon’swebsitebutalsotoshipthemthroughAmazon’ssupplychain.In2007,TheKindlee-readerpioneeredtheshiftfrompaperbookstoelectronicones.二、PromotioningStrategy010203Advertisement广告Businesspromotion推广PublicRelations公关21.Advertisement广告WebMedia：Mainlyadvertisingintheonlineshoppingplatform,butalsointhecommunitynetwork(suchasmicro-blog)toestablishcommunicationplatform.PrintMedia：Advertisingmainlyinmarketingorsomebusinessmagazines.PacketMedia：DesigntheirownuniquedistributionpackagingandpackagingbagsMailMedia：catalogormanual二、PromotioningStrategy货到付款满29元免运费30天内无条件退换货购物免运费无消费金额限制超多选择天天低价正品保证！！2、Businesspromotion营销推广满减黑色星期五PrimeDay小黄人快递盒Minions现金券cashcouponBlackFriday黑色星期五BlackFridayisthedayafterThanksgivingDay.AsThanksgivingdayrevolvesaroundtheeating,soBlackFridayrevolvesaroundtheshopping.IthasbecomethebiggestdayoftheyearforAmericanretailersastheydiscountthousandsofproducts，kick-startingtheChristmasshoppingseason.VisaEuropepredictsthatshopperswillspendUSD6,000persecondontheday小黄人快递盒Duringthepromotionalcampaign,thepurchaseofbooks,DVD,electronicproducts,toysandsoon,theAmazonuserswillreceivethesedeliverybox.Butthedeliveryboxofdifferentsizescorrespondingtodifferentroles,thetubaisStuart,themediumisBob,thesmallisKevin,youcandecidehowmuchtobuyaccordingtoyourinterestoftherole.Webmediadealswithemergenciesconnectwithconsumers公关关系Pressmedia3、PublicRelations公共关系PublicRelations公共关系Amazonallowsreporterstoentertheirwarehouse,whocanshootoutapieceofmagnificentAmazonlogisticsEmpiremap“Bezosoncesaid:Idon'tmindpeoplehavealastingmisunderstandingonAmazon,butIbelievethatnoonequeryAmazon'sdistribution.Reportedthroughthemedia，thecustomerswillseetheamazonsstrength,that’swhatmakeamazonsuchasuccess.Place3Amazon&淘宝&京东NowI'llshowyouAmazon'smarketingchannelbycomparingitwithtaobaoandJD.ItiswidelysharedthattaobaoisaC2C(customertocustomer)e-commercialwebsite.Soitdoesn'thaveit'sownsystemoflogisticsandwarehousing（物流和仓储）.JD.COMisaB2C(businesstocustom)corporation.Wealllearnthatthiscompanyalwayslosssinceitsetsup,thereasonisthatJDcostsalotofmoneytobuildit'sownsophisticatedtransportation,warehousinganddistributionservicesAmazonissimilarwithJD.COM.Butit'smoreopen,everyonecanuseit'slogisticsandwarehouseingsystemevenifyouareamerchantbelongtotaobaoorJD.Andamazonismorematurethanothertwocompanies.Price•Exceptwherenotedotherwise,theListPriceorSuggestedPricedisplayedforproductsonanyAmazonServicerepresentsthefullretailpricelistedontheproductitself,suggestedbythemanufacturerorsupplier,orestimatedinaccordancewithstandardindustrypractice;ortheestimatedretailvalueforacomparablyfeatureditemofferedelsewhere.•amazonalsoattributeit'slowpricetolowercoststructure,whichrelyonit'sadvancedtechnologyandyearsofmanagementexperience4Thispictureshowthefounder'sphilosophyofhowtorunacompany.It'sobviousthatBezosnevertakesprofitsintoconsideration.Whatheispursuingistooccupymoremarketandprovidebetterexperiencetotheconsumer.Itissaidthateverytimeamazonholdageneralmeetingofshareholders(股东大会）.TherealwaysaemptyseatwhichpreparedfortheconsumerswhocannotarrivedAmazononlyaccountfortenpercentoftherevenuefortheUnitedState'sretailmarket.Sohowwouldamazondo.Woulditstopdevelopingnewbusinessandgetprofit,orcontinueit'sinvestmentandprovidemoreproducts?Bezoshasaveryclearopinion:hewillspendallmoneyoninvestingtothenewbusinessandcatchingtheopportunityofdevelopment.Wecaneasilyfindfromthepicturesthatamazon'snewbusinessAWSisrapidlygrowingandithasbecomeoneofthemostimportantnewdriverofgrowthforamazon.Duringitsdevelopmentandgrowth,thecompanyhasalsoemphasizedtechnicalinputanddevelopmentofnewproducts,thatiswhatamazontoldus,that'salsowhyamazoncanrunwithoutprofit.andthat'sthereasonwhyamazoncanbecomeacompanywhichmarketvalueofmorethanone-thirdofatrilliondollars.（3000多亿)&THANKYOU!