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1094300741978LiteratureandEcology[1]P69[2]P147[3]P13-14[4]P19919862008110[5]P3419731978197912[6]P109[7]P36198919921996[8]P1931996[9]P25:?[10]P258111[11]P195[12]P116[13]P267[14]P224[15]P269[16]P274[1][M]1999[2][M]2000124tionalJournalofInterculturalRelations,22(2).[10][A][C]2002[11]Bao,Y.,Zhou,K.Z.,&Su,C.2003.Faceconsciousnessandriskaversion:Dotheyaffectconsumerdecision-making?[J]Psychol-ogy&Marketing,20(8).[12]Cheung,F.M.,Leung,K.,Fan,R.M.,Song,W.-Z.,Zhang,J.-X.,&Zhang,J.-P.1996.DevelopmentoftheChinesePersonalityAssessmentInventory[J].JournalofCross-CulturalPsychology,27(2).[13]Joy,A.2001.GiftGivinginHongKongandtheContinuumofSocialTies[J].TheJournalofConsumerResearch,28(2).[14]OliverHMYau.ConsumerBehaviorinChina:Customersatisfactionandculturalvalues[M].T.J.Press(Pad-stow)Ltd,Padstow,Cornwall,1994.[15]O'Cass,A.&McEwen,H.2004.Exploringconsumerstatusandconspicuousconsumption[J].JournalofConsumerBehaviour,4(1).[16]Mason,R.1984.ConspicuousConsumption:ALiteratureReview[J].EuropeanJournalofMarketing,18(3).[17]Wong,N.Y.&Ahuvia,A.C.1998.Personaltasteandfamilyface:LuxuryconsumptioninConfucianandwesternsocieties[J].PsychologyandMarketing,15(5).[18]SMC[J]20082[19]GaoG.1998.AninitialanalysisoftheeffectsoffaceandconcernforotherinChineseinterpersonalcommunication[J].Inter-nationalJournalofInterculturalRelation,22.[20]BelkR.W.1988.Possessionsandtheextendedself[J].JournalofConsumerResearch,15.[21]Rokeach,M.1973.TheNatureofHumanValues[M].NewYorkFreePress.AnalysisoftheEffectoftheChineseFaceConsciousnessCultureImpactingonConspicuousConsumptionsEmpiricalResearchesBasedon80sGroupDingYifengSchoolofBusinessAdministrationZhongnanUniversityofEconomicsandLaw,Wuhan430074ChinaAbstract:ThefaceconsciousnessisthevividlocaldistinctionofChineseconsumers;ithasbeenpenetratedintovari-ousaspectsofourdailylife.Althoughentrepreneurshavealreadylaunchedtheirmarketingplaninthisway,academicsdidlittleempiricalresearchesabouttherelationsbetweenconsumersandthefaceconsciousness.Inthispaper,weinvestigate80ssamplesbyusingthequestionnairemethod,andprobeintotheeffectoffaceconsciousnessimpactingonconspicuousconsumptions.Meanwhile,weanalysisthedifferenceofthefaceconsciousnessof80sfromthreeangles,asgender,hous-eholdregistrationandwhetherhestheonlychildinfamily.Thisstudymakessometheoreticalvalueandmanagementref-erence.Keywords:FaceConsciousness;ConspicuousConsumption;80s[3][4][5][6][7][8][9][10][12][13][14][15][16][][M]2006[11][][M]1993AnEco-criticalInterpretationofTheKiteRunnerHeXiaojuanSchoolofForeignLanguages,ZhongnanUniversityofEconomicsandLaw,Wuhan430074ChinaAbstract:BasedontragedieshappenedinAfghanistan,TheKiteRunnerwhichwaswrittenbyKhaledHosseini,takingtherelationshipbetweenAmirandHassanastheclue,exquisitelydepictesfamily,friendship,thenatureandredemptionofhuman.Thispaperexploresthespecialecologicalideasofthenovelfromtheperspectiveofeco-criticism,thushavingadeepunderstandingofit.Keywords:NaturalEcology;SocialEcology;SpiritualEcology