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SWOTTitle:ResearchonMarketingTacticsofLunengKangqiaoRealEstateProjectMajor:BusinessAdministrationName:QiangFengSignature:Supervisor:SongHeyiSignature:AbstractTheLunengKangqiaoRealEstateProjectisamidst&high-leveledresidentProjecttobedevelopedbyjinanLuyuanRealEstateCorp.LTD.,acorporationsubordinatetoShandongLunengGroupCo.,underthecircumstancesoffiercecompetition,diversifieddemandtendencyandchangeabilityofjinanrealestatemarkets,researchonthemarketingtacticsoftheprojectisofgreatrealisticsense.Backedonthissituation,thearticleemploysmodernmarketingtheoriesandmethods,bothquantitativeandqualitative,tofocusonthemarketingtacticsoftheproject.Firstly,onbasisofquantitiesofrealisticobservations,thearticleanalysesthemarkethousesareinshortsupplyandcustomershavestrongabilitiesofpayments,whicharethetwoprincipalmarketchances.However,thefiercecompetitionandshortageofmatureretailtradersformsenvironmentalthreats.Theenterpriseownstheprominentcompetitiveadvantageofrichkennelabilities,butthegreatestdisadvantagesitfacesisincompleteenvironmentalsurroundings.Secondly,thearticleselectsthetargetmarketsandperformsmarketsetting.Themaintargetcustomersaresetoncivilservants,teachers,privateenterpriseownersandfashionableyouths.Three-room-two-hallhousesantedominatedinboardedanddottedhigh-risebuildings.Thewholeresidencyisprojectedwiththethemethesmallbridges,flowingwaterandhouseholds,tryingtoformthecultureofspringsandbridges.Strongcompetitiveadvantagesarecreatedbyinternalintelligentfacilities,perfectsettingfacilitiesandproductswithnewtrends.Finally,thearticledeterminescombinationmarketingtactics.Astotheproducttactics,thisarticlesupposesthepenetratingtacticsoflowpriceanddiscount,satisfyingdiversifieddemandswithdifferentpricing.Astothechanneltactics,thisarticlesupposesthefirstphaseoftheprojectbedirectlysoldtothestaff,thesecondPhaseoftheprojectadoptretailtradersselling,andnetsalesinprophetchance.Astothepromotiontactics,thisarticleemphasizesnewspaperadvertising,andthesellingskillsandsincereprincipleinpersonalselling.KeywordsMarketingtactics;Applicationsanalysis;MarketsettingTypeofThesisAppliedResearch11.1.............................................(1)1.1.1.................................(1)1.1.2...............................(2)1.2...........................................(2)1.2.1.....................(2)1.2.2................(3)1.3.................................(4)1.3.1...........................................(4)1.3.2...........................................(5)1.4.................................................(6)22.1.......................(7)2.1.1.....................................(7)2.1.2...............................(7)2.2...........................(7)2.2.1Ps..................................(7)2.2.2......................................(11)2.2.3......................................(13)2.2.4..................................(15)2.3....................................(16)2.3.1..........................................(16)2.3.2..........................................(17)2.4..............................(18)2.4.1..........................................(18)2.4.2..................................(18)2.4.3..........................................(19)2.5................................................(20)33.1...................................(21)3.1.1...............................(21)3.1.2.....................................(22)3.1.3.............................(23)3.1.4.......................................(30)3.1.5...................................(34)3.2...................................(34)3.2.1.....................................(34)3.2.2.....................................(36)3.2.3.....................................(36)3.2.4.....................................(37)3.2.5.............................(38)3.3SWOT..........................................(40)3.3.1/....................................(40)3.3.2/....................................(41)3.4...............................................(42)44.1.......................................(43)4.1.1...................................(43)4.1.2...............................(44)4.1.3....................(46)4.2..........................(47)4.2.1.........................................(47)4.2.2...................................(47)4.2.3.................................(48)4.2.4.........................................(49)4.2.5.........................................(50)4.3...............................................(51)55.1..............(53)5.1.1.......................................(53)5.1.2.........................................(54)5.1.3..........................................(56)5.2..............(58)5.2.1..........................................(58)5.2.2..........................................(58)5.2.3..........................................(60)5.3............(61)5.3.1......................(61)5.3.2..................(61)5.3.2..........................................(62)5.4....................(62)5.4.1..........................................(62)5.4.2....