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毕业论文（设计）题目：59互联的营销策略研究系部名称：商学系专业班级：营销093学生姓名：xxx学号：200904024326指导教师：刘忠广教师职称：副教授2013年5月24日中原工学院信息商务学院毕业论文（设计）I摘要随着互联网经济的不断发展,作为互联网基础设施的IDC(InternetDataCenter,互联网数据中心)业务发展也越来越受到互联网行业经营者及电信运营商的重视。从电信运营商的角度来看,发展IDC业务是提高业务收入、挖掘发展潜力的重点，从社会经济的角度来看,发展IDC业务将为互联网行业及各行各业的信息化提供优质高速的发展平台,对提高全民信息化水平具有深远的意义[1]。本文首先分析了IDC产业的运营模式，然后对IDC市场发展的特点和现状以及存在的问题，市场竞争格局和服务商竞争态势进行进一步分析，对59互联的IDC业务进行了深入的分析，较全面地阐述了IDC业务发展的脉络和存在的问题。并在以上论述的基础上提出了处于宽带产业核心地位的IDC运营商的战略定位和市场策略，对59互联的IDC业务进行了产品策略、价格策略、分销策略、服务策略等方面的分析。最后对IDC产业的发展进行了进一步的思考，预测了我国IDC产业发展趋势，对59互联的IDC业务发展提出建议。关键词：IDC,营销策略,竞争态势,业务环境中原工学院信息商务学院毕业论文（设计）II59hulian'ssalesstrategyresearchAbstractWiththecontinuousdevelopmentoftheInterneteconomy,astheInternetinfrastructureofIDC(InternetDataCenter,Internetdatacenter)businessdevelopmentalsomoreandmoreattentionoftheInternetindustryoperatorsandtelecomoperators.Fromthepointofviewoftelecomoperators,IDCbusinessdevelopmentistoimprovethebusinessincome,miningthedevelopmentpotentialofthekey,fromtheperspectiveofsocialeconomy,thedevelopmentofIDCoperationswillbeinformationfortheInternetindustryandallwalksoflifetoprovidequalityhigh-speeddevelopmentplatform,toimprovetheinformationlevelhasfar-reachingsignificance.Atfirst,thispaperanalyzedtheoperationmodeoftheIDCindustry,thentheIDCmarketdevelopmentcharacteristicsandstatusquoandtheexistingproblemsofmarketcompetitionandservicecompetitionsituationforfurtheranalysis,about59interconnectedIDCbusinesshascarriedontheIn-depthanalysis,thispaperexpoundsthecomprehensiveIDCbusinessdevelopmentvenationandtheexistingproblems.AndproposedonthebasisofdiscussionaboveIDCoperatorofthebroadbandindustryattheheartofthestrategicpositioningandmarketingstrategy,59interconnectionofIDCoperationsfortheproductstrategy,pricestrategy,distributionstrategy,servicestrategy,etc.FinallyhascarriedonthefurtherthinkingonthedevelopmentofIDCindustry,forecaststheIDCindustrydevelopmenttrendinourcountry,putsforwardSuggestionsfor59interconnectedIDCbusinessdevelopment.Keywords:IDC,salesstrategy,competitivesituation,thebusinessenvironment中原工学院信息商务学院毕业论文（设计）III目录1引言...........................................................................................................................................................11.1选题的背景及意义......................................................................................................11.2研究的思路和结构......................................................................................................1259互联IDC业务市场营销环境分析..................................................................................32.1IDC运营模式分析......................................................................................................32.2IDC产业市场分析......................................................................................................32.2.1IDC产业发展特点...................................................................................................42.2.2IDC市场存在的问题...............................................................................................52.3IDC市场竞争格局分析..............................................................................................62.4IDC服务商的竞争特点和趋势..................................................................................62.4.1IDC服务商竞争特点...............................................................................................62.4.2IDC服务商竞争趋势...............................................................................................72.559互联IDC业务外部环境分析................................................................................82.659互联IDC业务内部环境分析................................................................................92.6.1基础资源分析...........................................................................................................92.6.2目标客户分析...........................................................................................................92.6.3产品分析.................................................................................................................102.6.4价格分析.................................................................................................................102.7竞争态势分析............................................................................................................10359互联在IDC行业中的营销策略现状分析....................................................................123.1产品策略....................................................................................................................123.2价格策略....................................................................................................................123.3促销策略....................................................................................................................133.4渠道策略....................................................................................................................13459互联营销策略存在的问题分析.....................................................................................154.1客户拓展对象不均衡......................................................................