SVW销售策略

OO2001-12-201[]11WTO,[][]80202001-12-20211=++22001-12-20311WTO200082001-12-2042/2001-12-205124185705002001-12-20622001-12-20725319963035%31%2001-12-208WTO2001-12-2092000ISO90002001-12-20102001-12-20112001-12-2012----2001-12-2013ScandinavianAirline----CRM2001-12-2014CRMCRMCustomerRelationshipManagementCRMSAPDr.PeterZenckeCRMCRMCRMCRM80%20%6-8CRMCRMCRM2001-12-2015CRMCRMCRMCRM----2001-12-2016TotalQualityManagement,TQM30%50%TQM2001-12-20171SuccessfulManagerWeekly---2001222BreakthroughManagement2001253-19824HypercompetitionRichardA.DAveui5ChiefExecutiveChina---2001.5,globalsources6.ChiefExecutiveChina---2001.10,globalsources7.---200188.-200119.BuilttoLast---JamesCollins,JerryPorras10.—200062001-12-2018