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Sanya,Chinesebusinesstravelplanningprogram•Analysisofmacroenvironment•Theproductanalysis•swotanalysis•PromotionStrategy•Advertisingportfoliostrategy•Advertisingbudget•PerformanceEvaluationSectionⅠAnalysisofmacroenvironmentAnalysisofmacroenvironmentpositionstatusanalysispoliticalaffairsanalysiseconomybackgroundanalysiscultureatmosphereanalysiscityprogrammingSectionⅡTheproductanalysisTheproductanalysisConferencecentreseriesHouseseries…comprehensivebasicseriesCentralHotelseriesfeaturesgourmet…GolfcourseseriesIntegratedtourismseries成功PPT四要素StrengthThreatSWOTWeaknessOpportunitySWOTStrengthWeaknesssimpleandhospitablepeopleofSanya;uniqueethnicminoritycultureandcustoms;firstclassresortfacilities,convenienttransportationnetwork;alsoenjoyvisa-freeaccess,Visa,airrightsopenpolicy.Sanyatourismindustryalreadyhasarelativelystrongindustrialbase,greatdevelopmentpotential,buildinginternationaltourismFoundation1.lackofthemeculturalconnotation2.lackofthematicculturecharmcharacteristics3.lackofthematicculturebrandmarketing4.lackofthematicculturesystemengineeringopportunityThreatbetterplayavanguardroleofreformandopeningup;establishmentofamodernservice-orienteddevelopmentofgreenmodeclimateconditions,Hawaii,Bali,Phuket,TahitiandotherfamousislandintheworldracingtoreflectSectionⅣPromotionStrategy(A)strategyI:tofocusonbusinesstravelgolfdriving(B)PolicyII:Businessculture,tobuildthefirstinthecountry.(C)StrategyIII:promotehealthwork,beachsportsTour(D)strategiesIV:jointpromotionswithotherareaMarketingtheme：Sanyaelitegatheredtosharethetopbusinesstrip!DetailsStrategyIIIContent:OrganizedbeachsportsstrategyIContent:Throughavarietyofgolfwillincreasethenumberofinboundtourists,jointpullSanyaStrategiesIVContent:Combination,interactivemarketing.PolicyIISlogan:BusinessSanya,isbothatouristoffice!Content:TouristthingscorrectofficeSectionⅤAdvertisingcombinationstrategyTelevisionreportintheformofnewsHainanTravelChannelPhoenixCentralEconomicChannel(A)television,radiomedia(B)NewspaperperiodicalsFinancialnewspapersFashionmagazineAviationJournals(C)ofthenetworkmediatype•InYahoo,Google,21CN,Sohu,Sina,Baidusearchengineonthewaiting,theestablishmentofsearchingforinformation,sidebysideonthehomepage.(D)theclub•Clubshaveacommoninterestbysome,wholovethecomposition.Afterabusydayfullofofficelife,theclubbecomeamemberthebestplacedecompression.Businessentertainment,social,friendsanddrinksandallkindsofrecreationalactivities,clubmemberscantakecareofalltheneeds,accesstobusinessguestsundisputed.(E)OfficesAdvertising•FocusMediacommercialbuildingsbuiltontheLCDTVnetworkhascovered44nationalkeycities,30,000buildings,China'slargestoutdoorvideoadvertisingoperators.OurcooperationwithFocusMedia,oneofourmajorpublicity,thecoreofthecity'ssecondmajorcommercialbuilding,airportbuspublicity.Toattracthighlearning,highincome,highjobtheattention,sothattheirbusinesstravelSanyabecameoneoftheoptions.(F)highwaybillboards•Themainhighwaybillboardssetupinisobvioustotheaudiencetothehighrateoftrack,directlytocustomersandvehicleslockedinthepast.Themainarteriestotheairporttogothroughchannels,toincreaseourtargetrateofrepeatviewinginordertodeepentheimpression.ItemTimeFrequencyUnitprice（Yuan）Total（Yuan）CCTV-2oneyear4840000/times1920000PhoenixTVoneyear6018000/month1080000HainanTravelChanneloneyear807000/month560000Newspaperoneyear2420000/month480000MagazineOneyear1256000/month672000AviationJournalsOneyear1220000/month240000NetworkOneyear126000/month72000Cluboneyear20000/year20000OfficeOneyear660000/month360000HighwaybillboardsOneyear70000/year70000Contingencies5000050000Total5524000PerformanceEvaluationThroughlarge-scaleadvertisingandpromotionalstrategiesofimplementation,theimageofSanyabusinesstravelwillbeacceptedbythepeoplewhoareyearningforavarietyofbusinessofficeandvacationparadise,Sanyaestablishbusinesstravelbrandsinordertoattractbusinesspeopletocometocarryouttourismbusinessactivitiestopromotebusinessgrowthintourismbusinessactivities,formingavirtuousgrowthcircle.