区域工业旅游产品营销策略

:1000-8462(2006)06-1067-041,2(1.,423000;2.,100871):,:;;:,,:;;:F590.8:A,,:,,,1950,,,,,,20,199740;1990,6%,850,199410001990[1],1994,,,,1999,24,2000,40,20013850,(1997),[2];(2003)[3];(2003)(2005)[4,5];(2004)[6];(2005)[1],,,,,11.1,,,128,1.94km2,470,80,GDP9239,8567,3161,,,,:;;,2005600,33,,1.2,,266200611ECONOMICGEOGRAPHYVol.26,No.6Nov.,20062005(:05Z005):2006-01-17;:2006-07-20©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:;;,,,,300,20041820t,7t,1P4,:;;;();;1.3,,,,,,,,32,2,,,2,,,,:2.1,,,,,,,2.2,,,,,::,;:;:,;:,;:,;:,[7]2.3,,,,,2.4[8],,,2.5,,2.6,,,,33.13.1.1,,,,,,,,,,3.1.2,:,,();,,;,,,,3.1.3,:860126©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.()()(),,,,,3.3,,,,();,[9]3.3.1,:3.3.2,3.3.3,,,3.4,,,,,,,,,,,,,,:,,,,,3.5:,,,,,,;;,;,,,;,,,,;,,3.6,:,,;;,,,,,,,3.7[10]3.7.1,,(),,3.7.2,,,,3.8,96016:©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:[1].[J].,2005,(5):92-94.[2],.[J].,1997,(5):58-61.[3],.:[J].,2003,18(6):20-25.[4].[J].,2003,14(3):43-47.[5].[J].,2005,(6):75-77.[6].[J].,2004,15(2):73-76.[7].[A].:.[C].,,2003.326.[8].[M].:,2005.283-317.[9].[J].(),2005,26(7):52-56.[10].[J].,2005,(1):129-131.ARESEARCHINTOMARKETINGSTRATEGYFORTHEREGIONALINDUSTRIALTOURISMTAKINGINDUSTRIALTOURISMINCHENZHOUCITY,HUNANPROVINCEASANEXAMPLEHUANGJing-bo1,2(1.SocietyDepartmentofXiangnanUniversity,Chenzhou423000,Hunan,China;2.ChinaCenterforRegionalEconomicResearch,PekingUniversity,Beijing100871,China)Abstract:ThispapertakestheindustrialtourisminChenzhoucity,Hunanprovinceforexampletoexplorethesubjectiverequirement,objec2tiverequirement,andintermediaryrequirementasthethreeprerequisitesforthemarketingofregionalindustrialtourismproductsandexaminethecharacteristicsformarketingregionalindustrialtourismproductsincurrentChina.OnthebasisofthisexplorationitsuggestsalternativestrategiesformarketingregionalindustrialtourismproductsinChina:givingfullplaytothelocalgovernmentinthedevelopmentofthemarket2ingregionalindustrialproducts,clearlydefiningthestrategicpositionofthemarketsforindustrialtourismproductsandcarryingoutthemarket2ingstrategyforproductscombinationandpackingsoastopopularizethespecialtiesbycreatingpleasantatmospherefortourism,developingprimitiveforceandestablishingreasonablepricesaswellasattachingimportancetothemarketingofindustrialproductsfortourism.Keywords:industrialtourismproducts;marketingstrategy;Chenzhoucity;Hunanprovince:(1963),,,,070126©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.