南京户外运动产业营销策略因素分析

211Vol.21.No.120072JournalofNanjingInstituteofPhysicalEducationFeb.20073,(,210014):,,,79,,::;;:G80-05:B:1008-1909(2007)01-0045-06FactorAnalysisoftheManeuverSellinFitnessOutdoorsSportsIndustryofNanjingLIXiang-jun,WANGAi-feng(NanjingInstituteofPhysicalEducation,Nanjing210014,China)Abstract:Forfurthermoreroundlyknowtheinfluencefactorstooutdoorssportsindustrymaneuversell,tooffertheoreticdirectionforoutdoorssportsindustryofNanjing.Thetextadoptdemonstrationinvestigatein-depthresearchthem.Bringtobearliteraturedataandexpertconsultation,sumupeffectfactors79,inordertodesigninvestigationquestionnaires.Threadinvestigateandstatanalyticalmethod,elicittheuppermostfiveeffectfactorsaremarketfactor,organizeandmanagefactor,projectchooselocationfactor,specialtyandsellsurroundingsfactor,principalfactor.Keywords:outdoorsportsindustry;operatesell;factoranalysis,,,,,,,11.1,36,34,32,200510-111.2,,1.33:,::JH01-092:2006-11-10:2006-12-20:(1975-),,,,:©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(R),,,22.1,:58.4%65.6%65.6%68.8%53.1%56.3%65.5%62.5%53.1%65.6%50.0%50.0%62.5%53.1%()62.5%59.4%50.0%53.1%62.5%50.0%68.8%53.1%56.3%59.4%62.5%53.1%56.3%41.3%40.6%34.4%46.9%46.9%37.5%34.4%25.0%46.9%31.3%415043.8%43.8%34.4%37.5%37.5%43.8%43.8%31.3%37.5%79.5%314075.0%84.4%78.1%75.0%81.3%78.1%78.1%87.5%87.5%78.1%75.0%81.3%71.9%81.3%17.2%205121.9%12.5%12.5%15.6%12.5%12.5%12.5%12.5%28.1%28.1%15.6%12.5%12.5%21.9%25.0%25.0%28.1%40.6%96.9%100%93.8%213096.9%6421©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[1],,2.2.12.2.1.1,21-40,,,,,,,,,,,,,,,41-50,,,,;,41-50,,,,,;,,,,20,51,,[2]2.2.1.2,,,[3],[4],,,,,,2.2.1.3,,,,,,,,,[5],,,741,:©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[6],,,,,,,,:,[7],;,,;,;,,2.2.2,,,,,,,,[8],,,,,,,,3,10,,,,[9],,,,,,,,,,,,(),,,,,,,2.2.3,,,,,,,,,,,,,,,,,8421©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,,,,200411602,:;,;,X[10],,,,,,,[11],,,,,,,,,,,,,,,,,2.2.5,,,;,,,,,,,,,,,,33.1,,,,:3.1.11),2),941,:©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.),3.1.21),,2),,3),,,4),,,3.1.3,,3.23.2.1,,,,,3.2.21),,,,,2),(),;,3),,4),,,5),,,,,3.2.31),,,2),,3),,4):[1].[J].,2002,(5):18-20.[2].:[J].,2002,(3):25-28.[3],.[M].:,2005:30-35.[4],.[M].:,2004:26-29.[5][6].-[M].:,2004:48-51.[7][],.,.(9)[M].:,2003:99-101.[8][],,,.(6)[M].:,1997:121-123.[9][],.(9)[M].:,1999:18-21.[10].[M].:,2004:72-75.[11].[M].:,2005:74-77.0521©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.