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,,,,,,,Abstract:Commercialdatabasetakesflexiblemarketingwayandtactics,itbenefitsenlightenmenttobringtodigitallibrary,thedigitallibraryshouldcombinereality,drawlessonsfromandmakethemarketingtacticsofoneÄsownproducts.Thisistoseizethemarket,themarketingtacticsthatthefreeservicecombineswithpaidservicewiththeadvantageoftheprice,gainuserswiththecharacteristicdatabase,buildthemodeandnetworkedmarketingtacticswiththealliance.Keywords:digitallibraryinformationresourcesinformationmarketingmarketingtactics2090,,,,,,,,1,,,,,,,,,,,1.1,,,,,,3000,,,6000,1182,1835460,1994,,1989,40080005000;13003000200016,3000,37,9601.281200517,,,CAJ-CD10,102,,,,,,CNKI1.3,,,,,,,,,CAJ-CD,600,182,204,115,120,199910,CNKI1997,,,,,,,,,,2,,,,,,,,,,,;,,;,,,2.1,,,,,,,,,10,,,,,,212,,,,,,,,,,,,,,,,,213,,,200022400080001808,,91RESEARCHESINLIBRARYSCIENCE(CALIS),,,,,,,,,214,,(CALIS),,152,,,,20025,CLAIS,2227,CALIS,,CALIS,,,,(),,,,,,,35,,,,,,,,,,,,,,,,,,,1://(5)5..,2003(3)6(50),,,,,,,,,,,,,,,,,,,1..,2002(2)2..,2003(5)3,..,2004(3)4..,2004(5)02200517