the-advertising-game-课件

桐城市第八高级中学任课教师：杨小芳Unit11ThemediaLesson4TheAdvertisingGamePre-reading•Beforeyoustart,enjoythefollowingpictures.1.Whatarethese?While-readingTask1.SkimmingParagraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicadstheadsinthemarketmodernadsthetopadsoftodaythepublicadsMatchtheparagraphswiththetopics.Task2.Carefulreading1.Readtheparagraphsonebyoneandanswerthefollowingquestions.1.Whatisaclassicadvertisement?2.Whatdotheadvertisersdotomaketheiradvertisementsmorecompetitive?3.Howdoadvertisersdotomaketheiradsstandout?4.Whatarethetopadvertisers’belief?5.What’sapublicadvertisement?Paragraph11.Whatisaclassicadvertisement?Theonethatgivesinformationaboutfindingcertainproducts.Paragraph2Whatdotheadvertisersdotomaketheiradvertisementsmorecompetitive?1.Consistingofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare.2.Creatingadvertisementsthatpeoplesimplyenjoylookingat.3.Applyingmoderntechniquesofdesigntomaketheadvertisementsasvisuallyattractiveaspossible.Paragraph3Howdoadvertisersdotomaketheiradsstandout?BycombiningthehigheststandardsofdesignwithideaslinkedtotheproductsParagraph4Whatarethetopadvertisers’belief?Theybelievethatusinghumoraswellasnewandunusualideastosurprisepeopleisimportantinmodernadvertisements.Paragraph5What’sapublicadvertisement?Itaimstomakecontributionstosociety,toencouragecitizenstoparticipateinimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople.2.TrueorFalse1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementmustbeattractiveandcreative.3.Thepurposeofalladvertisementistomakecustomerspendmoney.4.Producingpublicadvertisementmentionedinthetextisfree.5.Thepurposeofadvertisementiscreatingsomethingthathasneverbeenseenbefore.6.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.2.TrueorFalse1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementmustbeattractiveandcreative.3.Thepurposeofalladvertisementistomakecustomerspendmoney.FTF4.Producingpublicadvertisementmentionedinthetextisfree.5.Thepurposeofadvertisementiscreatingsomethingthathasneverbeenseenbefore.6.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.FFTTherearemanydifferentkindsofadvertisements.Somemaygive_________informationabouttheproduct;somearemade__________attractivetoholdpeople’sattention;othersuse__________likefreedomsuccessandwealth.Nowadaystopadvertisersprefertouse_________aswellasnewand___________ideastosurprisepeople.Publicadvertisements,however,focusonincreasingpublic____________.directvisuallyconceptshumourunusualknowledgePost-readingTask1.summaryTask2.GroupWorkDoyouthinkadvertisingactuallyworks?Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?HomeworkFinishexercise4.8.9.10onpage27.Thankyou!