武汉洪山地区供电服务营销策略研究

华中科技大学硕士学位论文武汉洪山地区供电服务营销策略研究姓名：李传靖申请学位级别：硕士专业：工商管理指导教师：李长江20061001I2090,IIAbstractThepowersupplyindustrybelongstothebasictradeandalsothemonopolizedone.Thesetwomajorattributesdeterminethedifficultyofthereformingstrideinthepowersupplyenterprises.Drucker,themasterofmanagement,pointsouttwokindsofmostimportantmissionsofenterprisesthatareoperationandmanagement.Thepurposeofoperationisthemaximizedeconomicbenefits,andthepurposeofmanagementismaximizedefficiency.But,thepoorefficiencyisthecommonfaultofthemonopolizedindustry.Andthepropertiesofthebasicindustrydeterminethatthepowersupplyenterprisesareunabletotallytoregardeconomicbenefitsasthecentre.Inthiscase,howtoimprovetheefficiencyofenterprisesandpursuiteconomicbenefitswhilegivingconsiderationtosocialbenefitsistheimportantsubjectwhichthereformofpowersupplyenterprisesshouldface.Thistextattemptstousesomebasictheoriesofeconomicsandmanagement.Takingabasicpowersupplyenterpriseasthemainanalytictargetthroughinvestigations,tosupplyanideaofmarketsegmentationconditionthatwecan'tchoose.Andalsotododeepconsiderationonconditionofmonopolizationforsupplypowermarketing.Thestructureofthistextismadeupoffiveparts:Firstisthebackgroundofthistextthatbrieflynarratesthemodificationanddevelopmentofelectricmarketingideasinourcountry,andreviewsthebasicsituationofthereformationofpowerindustryinourcountryafterthe1990s,andexpoundsthefunctionandmeaningofthemarketinginthepowersupplyenterprisesunderthebigbackgroundofreformation.Secendisthetheoreticalfoundationofthistext,analyzestheinfluencefactoroftheelectricdemand.Third,introducesthebasicsituationofthemainanalytictargetherein,hongshanpowersupplycompany,pointingoutseveralquestionsexistinginthemarketingworkofthebasicpowersupplyenterprises,usingtherelevanttheoriesandanalysisconclusionstoprecisetheelectricmarketinhongshanareacombiningfact.Last,suppliesthetacticalchoicesofpowersupplyserviceonthebasisofthemarketsegmentation.Keywords:naturalmonopolymarketsegmentationtheretrievedofelectricityfeeservicemarketing111.119531960196019841960208010%19851199820901997199910%21.22090209019964[1]1997120024[2]2002115[1]31.31.3.11241.3.2123522.1[3]2.1.1[5]DannielFSPulber6[6]2.1.2(Economiesofscale)[32]EconomiesofSequenc[34]CoseofSunk[32]72.1.3[6][14]19972003[1]2.22.2.1PhilipKotler8[7]2.2.2[7][9]92.2.3VIVisualIdentity102.380/202.3.12050·(WendellR.Smith)[8]2.3.2802019[7]1997•80%20%80%20%80%20%8020[9]80208020111233.1()[10]13[11]3.23.2.1143.2.23.2.315[14]1644.120031216()1019814372.2%41975450351817454.1.116.34(1)10KV1222986127612543022064515675.7%14972.3%517,4.1.210KV12285228306902690229158131461254302485545KVA10KV12216.6216.052822170011011031000KVA1474.2[8]4-1[8]184-1%+5—-10220/380V+710KV+735KV+5110KV+520054-24-2200511010kv220v/9989%169996%9980%1699925%89998%9988%91019994/0.1899.998%200013.7/99.9975%99925%194.35002201103510380/220104.3.14.3.2(1)50910KV910KV200582110KV70%213202511(2)30%20%4.4[2]4.4.1[1](1)10KV0.937/KWH(0.523/KWH)0.41421/KWH()[2]284.4.2199972002000.357/KWH0.457/KWH2002002002220016122660%()()2264.54.5.1(1)(2)232080(3)90(4)20028824(5)24(6)20051220“”“”“”VC“”(7)20042254.5.2(1)2264.6[2]4.6.1274.6.21[22]21073315KVA5131000KVA1473028AAAAAABC3”10KV[28]2955.1[9]305-15—125--2728955985.2315.2.1[30]1299%3235.2.2110099992210KV15KM05KM331510KV12855.3200514816710732005525—22005KWHKWH13210.3911381.2622343.198266.1932911.258274.0842150.998405.6852137.918453.0362328.3310514.5973854.8411933.4584292.311154.6692676.029953.31102683.318856.7112152.169013.06122357.810457.7133098.49116663.72200514.976KWH177.8%345.3.180%80%20%10KV10KV5.3.2535—3KVAKVA1001537420100—31540775480315—100036619143010001477042401073978570531000KVA14713.7%72%1000KVA13.7%80%80/2035545—4(KWH)10—302071363%30—504740851%50—1001210904%1001716941%28379279%5.3.336379559895598245.3.499%20%1216615%1238555—585%85%~70%70%~55%55%90%90%~80%80%~70%70%90%90%~80%80%~70%70%95%95%~90%90%~85%85%0.1%0.1%~0.2%0.2%~0.3%0.3%0.2%0.2%~0.3%0.3%~0.5%0.5%0.01%0.01%~0.02%0.02%~0.03%0.03%[12]5656100%10%10%30%10%20%10%10%30%20%510%394041[1].[J].,2005,11:62-78[2].[M].2002(3)[3]..“”.=520[4]...=521[5]...[6]F.[M].:,2003.7[7],.[M].:,2003.1[8].[M].:,1999.10[9].[M].:,2003.3[10],.[J].,2004.12[11],,.[J].:,2004.6[12].[M].:,2003.3[13],,.[M].:,1999.12[14].2000[M].:,2000,1:115-1210[15].2000“”[J].:,2001.5[16].[M].:,1998.5[17].[J].,2003.04:4242[18].[J].,2000.04:18[19].[J].,1999.1:54[20].[J].,2004(3):27-30[21].[J].,2004(3):24-25[22].[J].,2004(4):45-47[23].“”[J].,2004(4):48-51[24],.[J].,2004(6):99-102[25].[J].,2001(4):18-20[26].[J].,2003(3):29-32[27].[J].,2003(3)[28].[J].,2003(3)[29].[J].,2004(5)[30],.[J].,2004,8:256-258[31],.[J].,2004(8):99-103[32]Deneen,MichaelA.;Gross,AndrewC.TheGlobalMarketforPowerTools.BusinessEconomics,2006.1:66-73[33]Namaroff,Mike;Havemann,Bob;DelPrado,ArthurH..Front-EndProcessExecutiveViewpoints.SemiconductorInternational,2006.1:34-38[34]Nelson,Todd.Howtomanagepowerdigitally.ElectronicsWeekly,2006(6):11-14[35]S