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Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon中骏·财富中心二期雍景台营销策略总纲2010-05-13Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon建立超越竞争的营销全攻略Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon分析市场、回顾一期有助于我们理清思路和方向提升？突破？一期二期转变?延续?Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon一期裕景湾销售回顾主力产品分析户型面积所占比例户型类型2房2厅1卫8940%2+1房型3房2厅2卫12440%标准3房4房2厅2卫16015%楼中楼2605%Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon一期裕景湾销售回顾10年3月27日市场预约10年4月18日项目公开营销体验中心开放展示实力客户预约产品面世强势续集10年3月18日内部认筹内部认购确认房源10年2月27日品质之旅树立品牌品质宣导引起市场关注项目前身开发回顾10年5月4日一期认筹10年5月8日一期开盘客户回笼确认房源盛大开盘08年10月25日海西时代中心展示厅开放2005年海西公司承建“海峡体育中心”海西时代中心08年11月5号地桩基施工2009年项目盘整Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon一期形象主诉求：泉州城中心，1200亩超级复合体城市中轴、海体中心、生态置业示范小区一期裕景湾销售回顾Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon环境（自然资源）规模（中骏品牌）产品（新进者）人文（社会资源）一期核心竞争力在于形象和区位优势（环境）的挖掘主观性客观性被动式主动式企业理念及产品质量也是他们所认同的客户的购买因素中，提及率最高的就是项目规模及所处的未来城市中心位置Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon中骏·财富中心整体鸟瞰图Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon有巢氏关于二期的理解保证公司销售额度实现开发最大利润值奠定项目及企业永续品牌954套高层+149栋别墅在最短时间去化保障后续开发的现金流；实现市区别墅及大户商品住宅的价值以大盘规模导入品牌，确立企业及项目在泉州市场的非凡影响力和地位Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanartthat中骏地产2010财富中心二期（雍景台）Thegreatestartofarchitecturesforthedescendentsofthedragon报告核心内容第一部分：项目面临的市场问题——实现目标必须面对的市场现状与竞争第二部分：问题的解决方向——项目核心竞争优势及形象统御第三部分：营销总策略的制订——任务的分解和实施Iftheperformanceof20thcenturyarchitectureistechnologicalcapability.Thenthe21stcenturywillbethecreativityofthehighestvalue.Buildingthefuturewillbelikecreateanarttheirtheperformanceof20thcenturyarchitectureistechnological