WhatisSocialMedia?Socialmediaismediadesignedtobedisseminatedthroughsocialinteraction,createdusinghighlyaccessibleandscalablepublishingtechniques.-wikipedia.orgWhatisSocialMedia?CurrentStatisticsSocialMediaPlatformsSocialMediaPlatformsSocialMediaPlatformsHowisSocialMediaused?CaseStudy:MartellHomeBuildersCaseStudy:MartellHomeBuildersCaseStudy:MartellHomeBuildersCaseStudy:MartellHomeBuildersStep1–PreplanningStep1–PreplanningEmailWebsites/OnlineAdsDirectMailNewslettersStep1–PreplanningPreplanningStep2–ListentotheConversationStep2–ListentotheConversationListentotheConversationStep3–CreateYourTargetProfileStep3–CreateYourTargetProfileCreateYourTargetProfileStep4–SetSpecificGoalsSetSpecificGoalsStep5–JointheConversationStep5–JointheConversationStep5–JointheConversationStep5–JointheConversationStep5–JointheConversationStep5–JointheConversationJointheConversationStep6–MeasureROIStep6–MeasureROIStep6–MeasureROIStep6–MeasureROIStep6–MeasureROIStep6–MeasureROIStep6–MeasureROIStep6–MeasureROIMeasureROIDeterminingSMBudgetBudgetingforSocialMediaLevelsofSocialMediaEngagementTipstogetstartedAdditionalResources