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,!,!,,,,,!,,!,,:,,,,,,,,,,,,,,,,!!,,,,:,,,,,Abstr8CtInereentyeasr,domesticPetroleumenteprriseshvaealreadycarriedontheoveralldivesrifiedreorgnaiZation,reofmr,nadhasreeeivedagoodresult.Totalsalesoferadymdae011,eombinationofinnerbnard,uniytnadeombinationoflubrieating011brnadofrCNPCandSinoPeehavenotonlyarisedthePoPularityofhteeomPnaynadoPerationeffieienc,ybutalsoimProvedbenefitofenteprrises,whiehhasgeratlystrengthenPorfitcaPacitynadeomPetitivePowe.rHoweve,rasnoatherkindofehemiealPorductsofthePorehemiealindust,yrbeeauseofitsvarioustyPes,lagrequnatiytnadbigPorduetdieffernees,twobigeomPnaieshvaedaoPetddieffrentwaysatthemodeofsale:SinoPeestilldaoPtsalerdayexistingmodehtateachPordueingacftoyrsellsindePendentl,ywhileCNPCadoPtsthemodeofcentarlizednadunifiedsale.TheinheernteharacteristiesofehemiealPorduetsmkaesitmoerdiffieultotmnagaeselling,50thatitsimPlementationofoPerationofstatemonoPolyofrmarketingbecomesthethemetobedisPuted,buthteoPeartioneeffetinthePastefwyeasrofsattemonoPolyofrmarketinginCNPChasstatedthesueeessnadtheeoerretnessofhtisbehvaio.rThisPpaerwillanalyzethissellingmode,nadwiththeeombinationoferaliZation,thisPpaerwillalsocarryonthediseussiononthePorblemshtathtesellingofehemiealProductseneounteerdatfertheentyrofWTO50astoPormotehteinnovationofsellingmodeoftheehemicalPorduets.WihttheguidnaeeoftheoyrofmakretingnadwiththeeombinationofrealersearchandexamPlereseaerh,htisPPaerProvestheneeessiytofersearehonthisProject.onthebasisofbriefdeseriPtiononovevrieweonditioninthesellingofehemiealProduetsnadnaalysisonthesellingenviornmentofChinaPetrolemuehemiealProduets,thisPPaerPutsofwrardhteoverallthinkingofdeve10PmeniofrtheChinesePetorleumehemicalProduets,OnthebasisofsummarizedintroduetionofdeveloPinglevelsofrunifiedsellingmode,itnaalyezshteunifiedmoderfomitsneeessi,ytPlusesnadminuses,oPeartioneeffetnadPorblems,etcandwithhtenaalysisofrelatedeeffetingacftors,itPutofwrdarstheeountemreasuresofrbeettringthesellingmodes.InhetlastP,thisPpaersetshtesellingPacrticeinDalianPetorehemiealIndustyrComPna,ynadonbasisofanalyzingtheeentsituationofsellingParetieeinmkaretingdePartment,itPutsofwrardsthesellingeountemreasuersofrhtemakretingdePartmentofDalinaPertoehemiealIndustyrComPna.yKycwodrs:petroleum:ChemiealProduets:Unifiedsales:Mode:Practiee:ReseacrhII1##.,11.1##,,##..########.###.####.########.##..######.#.,,11.2###########################################....,,31.3#############################################....,,62..,,,72.1#.#######,,,.#..,,#####...,,72.2#######,,,###############.#.#,,.n2.3###############.#######..####.,,153.,.,#,#.223.1######.####################..#,,223.2##.#######..####.####.#.,,,,243.3######.####.############.,,284..##..,,,..,.344.12004####.###.,,-####,,##,#,,344.2##.######################,,374.3###########.################.,,425##..,,..#....#....##....##....##.....#,,,#,6....#.#47##.###########,,.######.####,,.#,#,,.0.#,#4811111.1,,,!,,,!1)1.2wTO,,,,,,,,500,BP!!!10,,,!!!,350,!,!!!!,BP902005,80,2005,,,,2)1-22003,,!,,,!,,,,!,,,,,,,,,!,,3),2003,,!,!,,,,,,5%0,,,,,!,,,,,,,,,!!,!,,,,,,,,4)WTO200112n,WTO,,,,,,),,,,,20031,20041.2,20051.4,/0:,,!!!,,,,!,!,,,,,!,,!,,:,,,,,,,,,1.2,:!!!!!,1000,1082004,,!,,,,2004,2.425,2.33,2700,20041n,7.5%,,,,,,,)l,,,,,,,,!!PAT,,,5%0,,%3,3500,1.1:,!,5000,,!!!,,,,EP!!!!!!2400:,,1,,!!ABS,,1238.61.1:__LPEEEPPPPABSSSPVCCC22111235550009991077737772666614666110002333OOO126.33328.666365.222:,,GDP,,!!!,,!,5%0,,,!!,2002,,2015,!,2003,,,,,,,,,2004,,,,,,,,,,,,,,2)(/0),1999H2000467,,!,:--;-;-;-20003,!!,9!6(2004)8,4,,,:!!!!!,2004,,,,,!!,,,!,,!,,,,,,!20041186.8,1100,%9,929,y30,!104.%9!10%0;61%;571.9,45.%9,4.7,1.2%6,,87.8,45.4,3400,,!!ABS!!!!!!!!!!!,!!!,,1.3,,,,,,,!!,,,,2.1221998!,,,/0!,!!,,,!,,,,,,!,,,,2003,2627,1999351%,57.8%33.75,56.87,1999218%96%,2.4,290,19993.420031999,5673,16.%3:43%1088,42%;15%;!!87,200175%200393%,200010.%7200360%!2413,4056,64020031999,15231,1.2;12190,1.1102!2172230,2.6;45.4%,31:27%,17,!!;7000;10!!,!,,,,34,20,413!577!230;14,6,,!1),,,,,,98!!!/0,!!;2000;!!,!,,!!,,/!0!/!0,,!,!!,;68,2002,!,!,,/!!0,,!!,,2),!,,,,,,,!!,!!,,4,,510/,,200383.49%,199913.8,20002003,264,34,,70#,,,2003720,,,!,!3),!,,,,20031999,16242003,23.%3,75%88.6%,13.6,14.%8,,,,,,915,31.6%;649,.6%,!,180,20018%,,19992003,282,6417!1994,7.75%18.7%,3000478,!!,2003,1500,589,4),,,,,!,,!,,!!!7,!!,,,,!!,,!!!,!,!!!200319993.672.02,40%,50,80,81,5)!,,,,,,,2003,9895,558;()92,230,!!,,8,,!,,5.32,5900,!,,!!,,,,,,,,,!!,HSE!!,,!,/0,!,!!,,2003/0,86),,/0,,,,!,,,,,,,6500,/0!/0,!,,,,,,,!!,,,,/0!/0!/0,!!!2.22.2.112213]23,,,!!,,,,,!,,,,,1)!/0,!,/!0,!,,2),,,,02003,9702,GDP10%;1500,611,40.73%GDP7%,!!!,,GDP,1.5,10%,,,207%,2010,1.82,000;2680,70,!,,,,,,,,,,,/0,,,,,,()16%53%,80%,,,,!,!!,,,!,2006;2006,,,!,,,!!,,,,!!BP,,!!!,!,,,,,3),2002,2007,,!!!!,,,,2.2.21321),,,!,,4.2%3%,TPA8%7%,12.9%11.6%!,,2005,300,2007500,,2002120,!,,,2)900,,,,!!,!,,!,,3),,,!,,!!,,,,,!!!4),/0,;,,,,!!!,,2.2.3122)l,,18.2%9.7%,,70150,,,,9848%,28.6%,,200311.712.72)4k30,30%27%,,,!200320%,,,,,20037095,,/03)!,,,!,4),!,,!2.31),,,63,5,23,,2003,9112(3%1),2824(38%),,2010,3,20204.2,,1.6,1,!,,,,,,!!