关系营销——客车市场营销模式变革

(,225009):,,:;;Abstract:Throughthedescriptionofrelationshipmarketingideaandwithcombiningthecharacteristicofbusmarket,theauthorconsidersthatrelationshipmarketingisthetransformationdirectionofthebusmarket1Keywords:Relationshipmarketing;Busmarket;Transformation:F713150:C:100623331(2004)02200382021,,,,,,,,,,;,,,2,,:(1)(),,,(2),,(3),15,,35,,,,,,,,;,,,,3,,,,,,,,,,,,,,,,,,262BUSTECHNOLOGYANDRESEARCHVol126No122004©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,6,,8,,,;,,25,,4,,,:[1]1[J]1,1998,(3)[2]1[J]1,199715,,(CNACL),(IPLAC),,2500M(CAI)PEUSVT-SHEDAVLPUMA4ö147B-300AC4000437;ÉÌ:1GB14622-20022GB18176-20023GB18352.1-2001GB18352.2-20014GB14761.3-93GB14763-935GB14761.4-1999GB11340-19896GB14761.5-93GBöT3845-937GB3847-19998GB14761.6-939GBöT18297-200110QCöT525-199911GB14761.7-9312QCöT526-199913GBöT14951-9414GB18322-200215GB1495-2002:400067::023-6265314562653160:023-62653152::39©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.