aab_市场营销学双语课件7（PPT 10）--有效传播的步骤

14-1来自’sSalesForce.14-2来自来自来自中国最大的资料库下载发展促销组合战略考虑的因素•PushStrategy-“Pushing”theProductThroughDistributionChannelstoFinalConsumers.•PullStrategy-ProducerDirectsIt’sMarketingActivitiesTowardFinalConsumerstoInduceThemtoBuytheProduct.TypeofProduct/MarketBuyer/ReadinessStageProductLife-CycleStage14-9来自