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《国际市场营销》试卷（2卷）课程《国际市场营销》授课教师考试时间考试班级姓名学号题号一二三四五六七八九十总分得分请将答案写在答题纸上，在本试卷上做答无效。一、选择题（每空1分，共20分）1._______istheprocessofplanningandexecutingtheconception,pricing,promotion,anddistributionofideas,goods,andservicestocreateexchangesthatsatisfyindividualandorganizationalgoals.A)ExchangeB)MarketingC)SellingD)Organizationalfocus2.Themarketingmanagementphilosophyinwhichthefirm’sfocusisonitsowninternalcapabilitiesratherthanonthedesiresofthemarketplaceiscalledaA)ProductionorientationB)SalesorientationC)MarketorientationD)Societalorientation3.AsalesorientationA)HelpsfirmstounderstandtheneedsandwantsofthemarketplaceB)Focusesoncustomerwantsandneedssotheorganizationcandistinguishitsproductsfromcompetitors’offeringsC)IsbasedontheideathatpeoplewillbuymoregoodsandservicesifaggressivesalestechniquesareusedD)Provesthatcompaniescanconvincepeopletobuygoodsandservicesthattheyneitherwantnorneed4.Amanagerstatestothefirm’sshareholders:“Weareinthebusinessofmaximizingperceivedvalueforourcustomers.”Whatmarketingmanagementphilosophyisthisfirmpracticing?A)AproductionorientationB)AsalesorientationC)AmarketorientationD)Asocietalorientation5.Whichofthefollowingmarketingmanagementphilosophiesisdescribedbyphrasessuchas“interfunctionalcoordination,”“deliveryofsuperiorvalue,”and“competitorintelligence”?a.Aproductionorientationb.Asalesorientationc.Amarketorientationd.Asocietalorientation6.CustomervalueisA)TheratioofbenefitstothesacrificeneededtoobtainthosebenefitsB)TheoutcomeofmosttransactionsforfirmsusingasalesorientationC)ThenumberofitemssoldthatareofhighqualityandhighcostD)Theoutcomeofmosttransactionsforfirmsusingaproductionorientation7.Thekeyissuesfacingamanagerwhosefirmispracticinga_______arecreatingcustomervalue,maintainingcustomersatisfaction,andbuildinglong-termrelationships.A)ProductionorientationB)SalesorientationC)SimpletradeorientationD)Marketorientation8.Manymarket-orientedfirmsaregivingemployeesmoreauthoritytosolvecus-tomerproblemsonthespot.ThisapproachiscalledA)Employee-relatedmarketingB)DelegationC)EmpowermentD)Teamwork9.Inasalesorientation,thecustomer,nottheseller,definesvalue.A)TrueB)False10.OneofPhillipeOrtiz'sdifficultiesinmarketinghislineofPhilippinecabinetryinLosAngelesisthatheisstilltiedculturallytobusinessmodelsthatworkinthePhilippines.ThesemodelsdonotworkintheUnitedStates.TheobstaclethatMr.Ortizisfacingmaybeidentifiedasbeingwhichofthefollowing?A)xenophobiaB)SRC(self-referencecriterion)C)globalismD)racismE)intellectualchallenges11._____________isgenerallyaproblemwhenmanagersfromaffluentcountriesworkwithmanagersandmarketsinless-affluentcountries.A)XenophobiaB)RacismC)CulturalbacklashD)EthnocentrismE)Globalredlining12.Toavoiderrorsinbusinessdecisions,itisnecessarytoconducta______________thatisolatestheSRCinfluencesandtomaintainavigilanceregardingethnocentrism.A)cross-culturalanalysisB)globalresearcheffortC)searchoftheInternetD)purgeE)parallelculturalsimulation13.Tobegloballyaware,amanagermusthaveknowledgeofcultures,history,worldmarketpotential,andglobaleconomic,social,andpoliticaltrends.Additionally,themanagerwillnotsucceedwithrespecttoglobalawarenessifheorshedoesnothave:A)pronouncedskillinlanguages.B)atoleranceofculturaldifferences.C)anabilitytodriveahardbargainwithanyforeigner.D)alocalcounterparttohandlenegotiations.E)alloftheabove.14.TheAjaxCorporationhas____________________inthatitactivelydoesnotcultivatecustomersoutsidetheUnitedStates;however,thiscompanyproductsdoreachforeignmarketsthroughtradingcompanies.A)infrequentforeignmarketingB)pre-globalmarketingC)pre-internationalmarketingD)anti-foreignmarketingE)nodirectforeignmarketing15.Ifacompanyadoptsaconceptwhereinitviewsanentiresetofcountrymarketsasaunit,identifyinggroupsofprospectivebuyerswithsimilarneedsasglobalmarketsegmentanddevelopingamarketingplanthatstrivesforstandardizationwhereveritiscostandculturallyeffective,thecompanyhasadoptedwhatiscalledthe:A)marketingconcept.B)socialmarketingconcept.C)globalmarketingconcept.D)multidomesticmarketingorientation.E)domesticmarketextensionorientation.16.Thestudyofmarketingisimportantinthatitissomethingthataffectsmosteveryone’slifeeachandeveryday.a.Trueb.False17.OneoftheweaponsusedbytheUnitedStatesagainstglobalterrorismisamonetarybarriercalled______________wheretheU.S.refusestoallowimporterstoexchangeitsnationalcurrencyfortheseller'scurrency.A)differentialexchangerateB)exportrestraintC)valuationsystemsD)blockedcurrencyE)fees18.Different____________areamajorsourceoftradedifficultiesbetweentheU.S.andJapan.Forexample,thesizeofknotholesinplywoodshippedtoJapancandeterminewhetherornottheshipmentisaccepted.Thisbecomesanissueofperceivedquality.A)valuationsystemsB)exportsystemsC)standardsD)measurementsE)noneoftheaboveiscorrect19.AJapanesechipmanufacturerisintentionallysellingitschipsintheUnitedStatesforlessthanthecostofproduction.ItisdoingthistounderminetheU.S.competitionandtotakecontroloftheU.S.chipmarket.Suchacompanywouldbecorrectlyaccusedof__________pricing.A)demand-basedB)supply-basedC)monopolisticD)predatoryE)competitive20.Whichofthe