【HBR】从沉迷销售到有效营销

bigdab
0 ℃
2019-10-22

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200475264PeterF.Drucker96HBR120PhilipKotlermarketingeffectivenessaudit5consumerismdemarketingNorthwesternUniversityHaroldT.MartinMarketingDecisionMakingHoltRinehartandWinston1971MarketingforNon-profitOrganizationsPrentice-Hall1975MarketingManagementPrentice-Hall19761200478008205396circulation@hbrchina.com@hbrchina.comÕsIBMXeroxGeneralElectricCaterpillarmarketingmix55/3200478008205396circulation@hbrchina.com@hbrchina.com@hbrchina.com@hbrchina.com@hbrchina.com@hbrchina.com@hbrchina.com@hbrchina.com