世纪之初我国企业营销存在的问题及对策

:2002-01-26:(1965-),,,:(416000),,,,,,,;:F713150:A1671-5934(2002)02-0023-04,,,,,,,,,,(),,,,,,,,,,,,,,;,,,,,(),,,,,,,,,,,,3222220024()JOURNALOFHUIZHOUUNIVERSITYVol1221No12Apr12002,,,,(),,,,,,,,,,,,,,,,,,,,(),,,,,,(),,,,,,,,,(),,,,,,,GDP219%,GDP013%,,,,,(),,+,,,,,,,,,,,(),,,,,,,,,,,,,,,,4222,(),,,,,,,:90%,,,,,,,(CIM)(DSS),,,,,(),,,,,,,,,,(),,,,,,;,,,,?,,,,,,,,,,,(),,,,,,,20/80:20%,,(),,,,,15%41%,52()20022,,,;,;,,,,,(),,,,,,:,80%,,,,,,,,,,,,,,,,,:[1].[M].:,1991.[2].[M].:,2000,7.[3].[M].:,2001.:ProblemsandCountermeasuresofMarketingattheBeginningoftheCenturyinChinapsEnterprisesWANGZhao2feng(JishouUniversity,Jishou416000,HunanChina)Abstract:Atthebeginningofthecentury,thereexistsomanyproblemssuchastheignoranceofmarketingconcept,limitedmarketinglevel,lackofscientificplanninganddecision,lackofen2vironmentprotection,backwardnessofbrandmenagement,etc.inChinapsenterprises.There2fore,thebetterwaystosolvetheseproblemsaretochangemarketingconcept,renewtechnolo2giescontinuously,setupsystemsofmarketingorganizationsandnetwork,strengthenbrandmanagement,establishthestrategyoffamousbrand,andspeedupthetrainingofpersonnels,andsoon.Keywords:marketingproblem;marketingstralegy6222