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SalesLetterSheervelvetstocking：super-elasticandhighly-transparentAdvertisement•Seoul,thesoulofAsia.•Fresh-upwithSeven-up.•ConnectingPeople.科技以人为本.（Nokia）•Impossibleisnothing.(Adidas)SalesLetter•aparticularkindofcommercialletter•purpose:expandbusinesspersuadecustomers•Agoodsalesletterwillhelpyoutomakeprofits,expandyourbusinessscopeandraisethecommercialimageandreputationofyourcompany.•Butapoorsalesletterwillprobablymakeyousufferfromaheavylossofordersandopportunities.•(1)catchthereader’sAttention,•(2)arousetheirInterest,•(3)stimulatetheirDesire,•(4)inducetheirActionofpurchase.ThePrincipleofAIDA•1.介绍促销商品,使对方产生兴趣•tobemadeof,tobepopularwithcustomers,tosellwell,tomeetwithwarmreception,•Tobemoderateinprice,elegantinstyle,matchingincolorsandskillfulinworkmanshipWritingSteps•2商品比较,体现本商品的优势•Tocomparefavorablewith•Tobesuperior/inferiorto…in…•Tomakeacomparisonof…inrespectto3.优惠条件•togive…thefirstchance•togrant/allow/give….a….discount4,劝导客户最终行动•tobeacceptableto•todeemittoone’sadvantagetodo(•toadvise…toworkfastSample:IntroducingFashionablePhotoAlbumGuangboGroupCo.,Ltd.501YoungorAve.,Ningbo315000,ChinaMay25,2006Wal-MartStores,Inc.Bentonville,Arkansas72716-8611U.S.A.DearSir,Weareamodernenterprisegroup,mainlyengagedintheofficestationery,printingpaperproduct,plasticproductaswellasimport/exporttrading.Asanewandhigh-techenterprise,wehavebecomeoneoftheTop500privateenterprisesandoneofthemostcompetitivesuppliersofstationeriesinChina.OurcompanygainedsuchhonorssuccessivelyasChineseFamousTrademark,ChinaTop10StationeryBrands,andtheFirstPaperStationeryLicenseeof2008BeijingOlympicGames.OfficeMaxInc.hasinformedusthatyouaresearchingforhigh-gradephotoalbumstobeshippedtoAmerica,andwe’dliketoofferyouour“ChinaRed”serieswhichreachastandardsufficientlyhightoredoundyourcredit.“ChinaRed”brandphotoalbumsareexclusivelymadefromhighqualitypaperandplastic,whichhasuniquequalitiesgivingnaturalcomfortwithproperelasticityandsoftfeeling.TheyalreadyhaveagoodmarketinSouth-eastAsiaandEurope.Dealersinthislinehavereapedgratifyingprofits,andwehavenodoubtthatyouwillalsobeabletosharethesuccess.Weencloseasetofliteratureforyourreferenceandlookforwardtoyourearlyreply.Yoursfaithfully,ZhangQiangManagerofForeignTradeDept.1.Top500privateenterprises民营企业500强2.successively:adv.接连;相继3.licenseen.获许可的人,领到执照的人4.OfficeMaxInc:isanofficesuppliesretailerfoundedin1988andheadquarteredinNaperville,Illinois.Itisthethird-largestofficesuppliesretailerintheUSA,behindStaplesandOfficeDepot.5.informv.告知，通知基本句型是:informsb.ofsth.和informsb.+宾语从句。e.g.Pleaseinformuswhatquantityyoucansupplyeveryyear.请告知你方每年可供数量。Weshallinformyouofthedateofsailing.我们将通知你方开航日期。6.high-grade:ofsuperiorgradeorquality高级的7.photoalbum相册8.reachastandard:comeuptothestandard9.redoundyourcredit增加你方的信誉•redound为正式用语，指“促进，有助于”。10.givingnaturalcomfortwithproperelasticityandsoftfeeling（这种相册）弹力适中，手感柔软，给人以自然的舒适感•现在分词短语在本句作定语修饰前面的uniquequalities。11.haveagoodmarket畅销，销路好（sellwell）比较：findamarket找到销路•inthemarketfor有意购买•cometothemarket上市•developamarket开发市场12.Dealersinthisline该商品的经销商•line在本文中指一类商品或货品。line在外贸英语信函中也可作“行业”解。e.g.Theyhavebeenformanyyearsinthechemicalline.他们已从事化工行业多年。•13.reapprofits:获得利润•14.asetofliterature一套产品说明书•literature在外贸英语信函中常指商品说明书之类的印刷品、有文字说明的商品资料。WordsandPhrases•包装新颖美观•withfashionableandattractivepackages•保证质量•qualityandquantityassured•产销历史悠久•havealonghistoryinproductionandmarketing•驰名中外•bepopularbothathomeandabroad•穿着舒适轻便•comfortableandeasytowear•规格齐全•completeinspecification•赶超世界先进水平•catchupwithandsurpassadvancedworldlevel•花色繁多•awideselectionofcoloursanddesigns•货源充足•sufficientsupplies;amplesupply•久负盛名•withalongstandingreputation•交货及时•timelydeliveryguaranteed•价格公道•reasonableprice•具有中国风味•possessChineseflavours•居同类产品之首•rankfirstamongsimilarproductsUsefulSentences•Structure1•taketheopportunitytointroduce…(借此机会介绍)•Wetaketheopportunitytointroduceourcompanyastheleadingexportersdealingwithanimalsby-productsinourarea.•我们借此机会介绍我公司是当地规模最大的经营畜产品出口的公司。•Structure2•takethelibertyofdoing…（冒昧做某事）•Wehavetakenthelibertyofsendingsomesamplesofourproductstoyouandhopeyouwillbeinterestedinthem.•我们冒昧地向你们寄送了一些我们公司产品的样品，希望你方能对此感兴趣。•Structure3•superiorinquality;reasonableinprice;skillful/excellentincraftsmanship;elegantinstyle;matchingincolour;novelindesign(质量上乘，价格合理，工艺精湛，样式美观，颜色匹配，设计新颖)•WeassureyouthatourT-shirtsaresuperiorinquality,elegantinstyleandreasonableinprice.•我们向你方保证我们公司的T恤衫质量上乘，样式美观，价格合理。•Structure6•entitlesb.toadiscount/give(allow,offer)sb.adiscount(给某人打折)•Thiscouponwillentitleyoutoa20%discountonanypurchaseofourproducts.•使用此券购买任何我公司的产品，将享受八折的优惠。Structure7•workfast(迅速做出决定)•Inviewofthehugedemandin“ESPON”printers,weadviseyoutoworkfastincasetheyaresoldout.•由于爱普生牌打印机的需求量很大，我方建议你方迅速做出决定以免产品售空。Structure8•instock/outofstock(有现货/缺货)•Wearesorrytoinformthatthearticlesyouorderedlastweekareoutofstockatpresent,thereforewerecommendsomesimilaronesforyourreference.•我们非常遗憾地告知你方上周所定购的货品现在缺货，故特意向你方推荐一些其它类似的产品供你方参考。•Practice:P831&4