国际市场营销中的商业惯例

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•••••••••578“DifferentCultures,DifferentBusinessCustoms,”AdaptedfromDavidJames,“CulturalFlubsCanKillInternationalBusinessDeals,”AsianBusiness,April21,1997.Alsoavailableat“What’sFunnytoYouMayNotBeFunnytoOtherCultures,”InternationalManagement,July-August1987,p.74;RichardHill,“NoLaughingMatter,”Trade&Cultrur,November-December1994,pp.68-69;andRichardD.Lewis,WhenCulturesCollide(London:NicholasBrealeyPublishing,1997),pp.20-24.5.24/IDVPDI5.2.1/1200445815-282Adaptedfrom“Meishi,”SumitomoQuarterly,Autumn1986,p.3;BoyeLafayetteDeMente,JapaneseEtiquetteandEthicsinBusiness.6thed.(Lincolnwood,IL:NTCBusinessBooks,1994),p.24;and“TipsonBusinessEtiquette-Japan,AsiaPulse,April4,1997.1011MattMoffett,“ForU.S.Firms,FranchisinginMexicoGetsMoreAppetizing,ThankstoRefor,,”TheWallStreetJournal,January3,1991,p.A8.ReadmoreaboutthelegendoftheeagleandsnakeinEnriqueKrauze,Mexico:BiographyofPower(NewYork:HarperCollins,1997),p.11.////5-35.2.21992AdaptedfromBarryDay,“TheArtofConductingInternationalBusiness,”AdvertisingAge,October8,1990,p.46;andBradKetchumJr.,“FauxPasGowiththeTerritory,”Inc.,May1994,pp.4-5.1.122.5835-484133.DavidMcClelland4.//5.5.2.38552Authors.Itsagreatidea,Mr.Li,but5-5585who’sgoingtoputwheelsonit?T.EdwardT.Hall14high-contextculture(low-contextculture)5-1//IDVPDI151617155-1bookstallgroundfloorfirstfloorsecondfloorAnapartmenthouseablockofflatsclosetcupboardclosetW.C.WaterClosetspendapennybathingdressbathingcostumebathingsuittunicblouse()studgarterssuspendersbracesjumperjerseyladdercallupringsomeoneupboottrunktableM.D.beknockedupabillion1000010AdaptedfromMargaretZellers,“HowtoSpeakEnglish,”DenverPost,dateunknown;andCopelandandGriggs,GoingInternational,pp.101-102.5.2.4PDI18865-6587KMPGPeatMarwickLLP5.2.5T.monochronictimeM-timepolychronictimeP-timeM-time195-788AdaptedfromMarkZimmerman,HowtoDoBusinesswiththeJapanese(NewYork:RandomHouse,1985),pp.105-110;andLaurieUnderwood,“Topics-AmericanChamberofCommerceinTaipei,”AmericanChamberofCommerceinTaipei,April1997,p.12.5.2.6/PDIIDV19195.2.7202122235892425265.3277028100529158~11303129OECD323334OAS,35,1993TransparencyInternational90365-11997CPICPI(1997)CPI(1996)CPI1997CPI1996(1)9.949.33(30)5.033.42(2)9.489.05(34)4.292.96(7)8.928.87(36)3.562.96(9)8.668.80(45)2.752.63(11)8.618.76(47)2.665.50(16)7.617.66(49)2.272.58(20)6.666.96(52)1.760.69(27)5.205.371.522.19973.10010“TransparencyInternationalPublishes1997CorruptionPerceptionIndex,”TIPressrelease,July31,1997.Availableat~uwvworalternatively(Yarmouth,Maine:InterculturalPress,1990),p.196;GartM.Wederspahn,“OnTradeandCultures,”TradeandCulture,Winter1993-1994,pp.4-6;andAlanZarembo“WhatIfThereWeren’tAnyClockstoWatch?”Newsweek,June30,1997.5-85.3.2445123454546474843501754950519252535931.2.3.4.5.6.7.8.9.10.11.12./13.14.15.16.17.18.19.100020.21.22.23.24.25.

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