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25IBM(InstituteforInternationalEconomics)5030•RedSpotPaint&VarnishCo.900020RedSpotRedspot•HanoverWireCloth735940161•••••••••••••••••2080Bromide1619976035610.02542750005000•HawgHeavenBait20Hawg9600TwinScrewsSuperCraw21LaurentBelsie,SmallItemsfromSmallTownsArenowBigpartofU.S.Exports,ChristianScienceMonitor,November13,1996,p.1;BrazilPlanIsBitterPillforU.S.Multinationals,TheWallStreetJournal,November13,1997,p.A17;RobertL.RoseandCarlQuintanilla,Tiptoeing?Abroad:MoreSmallU.S.FirmsTakeUpExporting,withMuchSuccess,TheWallStreetJournal,December20,1996,p.A1;andPeterGrier,“Exports:RocketFuelofU.S.EconomySellingSandpaper’s‘Sticks’toIndia,ChristianScienceMonitor,October1,1997,p.1.NAFTAEUAFTA1231.113LauraAshleyNorelco1001919T32T20401002060FestivaKiaMercuryTracerHermosilloMazda800090002001~200220002000AdaptedfromNancyW.Hatton,“BornandBredintheUSA,”DetroitNewsMarch12,1983JerryFlint,OneWorld,OneFord,”Forbes,June20,1994,pp.40-41PaulLienert,FordPlansWorldCarunder$10,000,DetroitNewsOctober20,1997p.C1andKatherineYung,ComingtoGripswithFord2000:HowAmbitiousOverhaulAffectstheMind-set,Livesof3MiddleManagers,DetroitNews,March2,1997,p.C1.VisittheFordhomepageforaminterestingviewofhowmanycountriesFordhasoperations()SpiegelMackTrucksGiantFoodStoresPillsbury,HuebleinCBSRecordsMagnavoxCarnationChesebrough-Pond’sVermontAmericanNorthwestAirlinesAdaptedfromSoontoBeExtinct:AmericanTVBrands,”U.S.News&WorldReport,July31,1995,p.13;andGustavoLombo,“CreatingAmericanJobs,Forbes,July28,1997,p.222.10123412501-251-2199643.128.940.650.136.940.567.167.837.745.092.435.749.646.145.3SaraLee39.753.851.36()71.683.660.463.141.162.646.551.731.457.049.655.065.358.959.058.438.420.2RJRNabisco36.253.820.2BrianZajac,BuyingAmerican,Forbes,July28,1997,p.218.://://()ABC4567271.3.31-181004000~70007000600ChesterCheetahHarley-DavidsonCheetoGlennCollins,ChinesetoGetaTasteofCheese-lessCheetos,TheNewYorkTimes,September2,1994,p.C4;andGlennCollins,GoingGlobalInvolvesMoreThanManyU.S.CompaniesThink,TheNewYorkTimes,January2,1997,p.C1.1-11/234567/81-2JoseAntonioMartinezdeGarcia,MartinezGarciaManuelSantosManuelJoseAntonioMartinezdeGarciaMartinez43810196090AdaptedfromLennieCopelandandLewisGriggs,GoingInternational(NewYork:RandomHouse,1985),p.158;andWayneA.ConawayandTerriMorrison,What’sinaName?IndustryWeek,September23,1997,p.31./1.4191-3OK1.510PetMilkpetpetEssopetMcVitie101112VicksVicksWicksMcVitie141.621•111•15•161.7171.7.11.2.123.Meter-Man251989351992Meter-Man35184.Fedders(Whirlpool)(Matsushita)FeddersFedders55040012FeddersFeddersXinleFedders19Fedders5.19812020113211.7.21.8(1)(2)(3),EPRG22EPRGEPRGEPRGEPRG1.8.1PeoriaEPRGMeter-Man1.8.214EPRGFedders1.8.323EPRG1002450492526271151.928MTVCNNPeoria291.10/1641171.2.DimeboxDaresSalaam3.4.5.6.7.8.EPRG9.10.11.12.