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FascinatingEventMarketingStatsTABLEOFCONTENTSWhyEvents?EventTypesEventPlanning1EventPromotion234567Events&FeesEventMarketingChallengesThispresentationisbasedon2010ConstantContactsurveydatafrom931respondentsincluding320nonprofits,304B2B,and307B2Ccompanies.WhyEvents?179%rankeventsasimportanttotheirbusiness.ofnonprofitsrankeventsimportantorveryimportant.90%B2Bcompaniesareleastappreciativeofevents.68%78%90%EventTypes2Topreasonstohostevents:#3GetDonations#2GenerateLeads#1EducateEducateranksasthemostimportantreasonforhostingevents.IMAGECREDIT:EUSKALANATOGenerateleadsranksasthe2ndmostimportantreasontohostevents.IMAGECREDIT:INTERSECTIONCONSULTINGB2Ccompaniesrate“Promote/Sell”moreimportantthanB2Bsandnonprofitsdo.IMAGECREDIT:PINKMOOSEMostfrequenttypesofevents:SocialGatheringsClassesMostbusinessesholdeducationalevents.11EducationalEventsClassesWorkshopsSeminarsTrainingConferencesImportanceofEventsbyTypeNonprofits……hostmoreconferencesthanB2B&B2Ccombined.14%ofB2Csholdconferences.holdclassesmoreoftenthanotherevents.B2BcompaniesIMAGECREDIT:COLETTECASSINELLIB2Ccompaniesholdsocialgatheringsmostfrequently.IMAGECREDIT:JEREMYBROOKSNonprofitsusemoretypesofevents.EventPlanning3Nonprofitsspendthemosttimeplanningtheirevents.MostB2Bcompaniesspendplanninganevent.5-8weeksEventPromotion4Eventmarketingusuallyconsumes≤20%ofbudget.IMAGECREDIT:RH1N0areNOTSURE7.8%howmuchbudgetgoestoevents.promotionalmethodsforevents.istheaverage#of.IMAGECREDIT:JOSEPHROBERTSONEmailWordofMouthMyWebsiteMailedInvitesMostUsedEventPromoMethods:IMAGECREDIT:DARWINBELLEmailisusedmostoftenforeventmarketing.socialmediaforeventmarketing.40%useusedleastoftenforeventmarketing.Magazineadsare11%usebloggingforeventmarketing.Only47%stillmailinvites.IMAGECREDIT:ACME401RankingofMostUsedPromotionalMethods:areunlikelytorelyonsocialmediaforeventmarketing.58.7%IMAGECREDIT:ANI!Imagecredit:netzkoboldforeventmarketing.B2BsaremostunlikelytorelyonEvents&Fees5MostcompaniesIMAGECREDIT:RANGERRICKdon’tchargeforevents.always10%chargeafee.59%ofB2Bsneverchargeforevents.Nonprofitschargeforeventsmorethananyotherbusiness.EventMarketingChallenges6BiggestEventMarketingChallenges:50%can’tgetpeopletorespondtoinvites.Nearly26.4%don’tknowwhichonlinetooltouse.13.6%havenoexperienceusingonlinetools.Nonprofitsaremorelikelytouseanonlinetoolforeventmarketing.Fewrespondentshaddifficultiescollectingfees.917.9%Learnmoreabouteventmarketinginourwebinar: