市场营销专业英语的教学方法初探

4［］，。，，，？，。［］；；［］G642.4［］A［］JS-B059(2009)04-0042-02“、”。。、。、1.。《》、、、、、、、、。2.、、、。:、;;,,,。。、1.。。。。。。。2.。、。。“”、、、。、：1980-。214081。84200912JournalofWuxiSouthOceanCollegeVol．8No．4Dec．2009428。。。3.。。。、。。200－300。。4.。。《》“”。。。。。。。。。。。。。。。、、。。。。。。。[][1].[J]..2008(7)[2].[J]..2008(29)[3].[J]..20033[4].[M]..2003OntheExplorationofNewTeachingApproachestotheSpecializedEnglishforMarketingGAOJi-shiAbstract:Withthedevelopmentoftheeconomicintegration,specializedEnglishformarketinghasbecomereallyimportantforthestudentsofthemajorofmarketinginthehighervocationaleducation.AfteraperiodofstudyofgeneralEnglishandbasicgraspofcertainprofessionalknowledge,thestudentswillencountertheproblemofhowtostartthestudyofspecializedEnglishformarketing.ThepaperintroducesseveralteachingmethodsaboutspecializedEnglishformarketing.Theyincludeadoptingmulti-media,interactiveteachingmethodsandpayingattentiontowritingandtranslatingskills.Keywords:marketing,specializedEnglish,teachingmethod43