搜索
《市场营销术语英汉对照词典》郭国庆高等教育出版社AAbility能力Absoluteproductfailure绝对的产品失败Abstractorexecutivesummary摘要或结语Accelerationprinciple加速原理Accessdiscrimination进入歧视Accomplish完成Accounting会计Accountingcost会计成本Acountingprofit会计利润Acknowledgmentresponse感知性反应Acquisition资产或产权的购置，兼并Actionclose行动性结尾，鼓励性结尾Actionresearch动作研究Activeexport主动出口Activelistening积极地倾听Actualproducts现实产品Adaptability应变力Adhocracy特别结构Adjourning解散Adjustment调整Administratedverticalmarketingsystem管理型垂直营销系统Administrativeprinciple管理原则Adoptioncurve采用曲线Adoptionprocess采用过程Advancedmarketing高级营销学Advantage优勢Adverseselection逆向选择中央商业区Centrality集中性Centraliazation集权化Cents-offdeals降价出售Certificates证书，执照Ceterispuribusassumption“其他条件不变”的假设Ceterispuribusdemandcurve其他因素不变的需求曲线Chamberlinmodel张伯伦模型Changeagent变革促进者Changeindemand需求变化Changeinquantitydemanded需求量变化Changeinquantitysupplied供给量变化Changeinsupply供给变化Chainratiomethod连锁比率法Channelcompetition渠道竞争Channelconflict渠道冲突Channelcooperative渠道合作Channeldifferentiation渠道差异化Channellevel渠道层次Channelofdistribution分销渠道Channelpromotion渠道促销Channelsystemcompetition渠道系统竞争Chaostheory混沌理论Charge收费，费用Charismaticauthority竭尽忠诚的权力Charismaticleaders魅力型领导者Charityprinciple博爱原则CharteredMarketer特许营销师，特许市场师Cheapclearancesale底货贱卖Cheap-goodsstrategy便宜货战略（低质低价）Choice选择Citymarketing城市营销Citizen-actionpublics市民行动公众Clancontrol小团体控制Clanculture小团体文化Classicalapproach传统研究法Classifiedadvertising分类广告Clientmarket委托人市场，客户市场Closed-endquestionnaire封闭式问卷Closedset闭集Clubmarketingprograms俱乐部营销方案Coalition联合团体Coasetheorem科斯定理Cobb-Douglasproductionfunction柯布-道格拉斯生产函数Cobwebmodel蛛网模型Coercivepower强制权Cognitivedissonance认知差异Cognitivetheory认识理论Cohesiveness凝聚力Collaborative协作网络Collaborativemanagement合作型管理Collectivebargaining集体协议工资Collectivitystage集体化阶段Collusion合谋Combo（combination）store康保商店Commandeconomy指令经济Commerce商业Commercialauction商业拍卖Commercialcommunication商业传播Commercialsources商业来源Commercialtransaction商业交易Commercialization商业化Commission佣金，委托Commissionagent佣金商Commissionhouse佣金商店Commodity商品Commodityapproach商品研究法Commoditycombination商品组合Commoditymarket商品市场Commodityspace商品空间Commonproperty公用财产Communication沟通，传播Communityshoppingcenter社区购物中心Companysalesforce公司销售人员Companystore公司门市部Comparableworth可比较价值Comparativeadvantage比较利益Comparativemarketing比较营销Comparativestaticanalysis比较静态分析Comparisonadvertising比较广告Compatibility适配性Compensatedbudgetline补偿预算线Compensateddemandfunction补偿需求函数Compensatingvariationinincome收入补偿变量Compensation补偿，赔偿Compensationprinciples补偿原则Competitiveadvantage比较优势Competitivebenchmarking竞争性基准Competitivedepositioning竞争废位Competitivemarket竞争性市场Competitive-orientedpricing竞争导向定价Competitive-paritymethod竞争对等法Competitor竞争者，竞争对手Competitor'smarketingstrategies竞争者营销战略Complaint抱怨Complementgoods互补品Completeinformation完全信息Completeness完备性Completelyautomatedtelephonesurveys(CATS)全自动电话调查Complexity复杂性Computer-aideddesign(CAD)计算机辅助设计Computer-automatedmanufacturing(CAM)计算机自动生产Computer-aidedtelephoneinterviewing电脑辅助电话访问Concave凹Concavefunction凹函数Concavepreference凹偏好Concentratedmarketing集中营销Concentricdiversification同心多角化Conceptdevelopment观念发展Concepttesting观念试验Conditionforefficiencyinexchange交换的最优条件Conditionforefficiencyinproduction生产的最优条件Confrontation对话Confrontationmeeting碰头会Confusedpositioning模糊定位，定位混乱Conglomerate联合企业Consistence一致性Consortia企业联合Constantcostindustry成本不变产业Constantreturnstoscale规模报酬不变Constancyofpurpose永久性目标Constraints约束Consumeradoptionprocess消费者采用过程Consumerbudget消费者预算Consumerbuyingbehavior消费者购买行为Consumerchoice消费者选择Consumercooperative消费合作社Consumercredit消费者信贷Consumerdemand消费者需求Consumerequilibrium消费者均衡Consumerloyalty消费者忠诚Consumermarket消费者市场Consumeroptimization消费者优化Consumerpreference消费者偏好Consumerprivacy消费者隐私Consumerproducts消费品Consumerpromotion消费者促销Consumerresearch消费者研究Consumerrights消费者权利Consumerspending消费者支出Consumersurplus消费者剩余Consumertest消费者测验Consumertheory消费者理论Consumer'sexpectations消费者期望，消费者预期Consumer'sexpenditure消费者支出Consumer'sorganization消费者组织Consumer'srisk消费者的风险Consumer'ssurplus消费者剩余Consumerism消费者主义Consumer-orientedmarketing消费者导向的营销Consumption消费Consumptionbundle消费束Consumptioncombination消费组合Consumptionpioneers消费前卫，消费先锋Consumptionpossibilitycurve消费可能曲线Consumptionpossibilityfrontier消费可能性前沿Consumptionset消费集Consumptionspace消费空间Containerization集装箱化Contests竞赛Contingencyapproach权变理论Contingencyplan应变计划Continuity连续性Continuousfunction连续函数Continuousprocessproduction连续加工生产Contractcarrier合同运输业Contractchain合同连锁，契约连锁Contractcurve契约曲线Contractmanufacturing合约制造Contractmarket合同市场Contractprice合约价格Contractsales订约销售ContractualJointventure契约型联合经营，合作经营Contractualservice订约服务，承包劳务Contractualverticalmarketingsystem契约型垂直营销系统Controllablevariables可控制的变数Convenience便利性Conveniencegoods便利品Convenienceproducts便利品Conveniencestore方便商店Conventionalsupermarket传统的超级市场Conversionalmarketing改变营销Convex凸Convexpreference凸偏好Convexset凸集“Cooling-off”law“冷却”律Cooperativeadvertising合作广告Cooperativeadvertisingallowance合作广告津贴Cooperativemanagement合作经营Cooperativemarketing合作营销Cooperativeshop合作商店Cooperativesociety合作社，产业合作社，消费合作Cooperativestore合作商店Cooperativewholesalemarket合作批发市场Copyright版权，著作权Corebeliefs主要信念，关键信念Coreproduct核心产品Corporatesocialperformance公司社会表现Corporatesoci