我国大城市大众体育赛事营销发展对策与途径研究Ξ

©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(2008)0620023204:A:G80-05Xa,b,c(a.;b.;c.,710068):,,,:;;;;ResearchonCountermeasuresandTracksofManagementandSalesDevelopmentofMassSportsMatchesinBigCitiesofOurCountryLEIQianga,XUZhi2pingb,DONGXiao2longc(a.PEDepartment;b.Library;c.PresidentOffice,XianPhysicalEducationUniversity,Xian710068,China)Abstract:Byusingthemethodofdocumentary,socialinvestigationandsystematicanalysis,thedifferentfactors,whicheffectedthemanagementandsalesdevelopmentofmasssportsmatchesinbigcitiesofourcountry,wereanalyzedinthispaper.Onthebasisoftherelationshipamongthefactorstheauthorsputforwardthecountermeasuresandtracksforthefastandhealthydevelopmentofthemanagementandsalesofmasssportsmatchesinourcountry.Keywords:masssports;match;managementandsales;countermeasure;track,,,,,,1:,,(),1.111111,,,,,:,,,11112,,,,:(1),;(2),11113,,,,11114,32256200811JOURNALOFXIANPHYSICALEDUCATIONUNIVERSITYVol125No16Nov12008X:2008203224;:2008205230:2004(733ss04133):(19562),,,,,;(19692),,,,,;(19602),,,,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:(1),;(2),,,,,,,,,1.2.4,,,,,,,,,,1.2.5,,1121511,,,112151242625©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,,,,,,,,1.2.7:(1),,,,,(2),,,,,,,,,,,2,,,,,2.1,2.1.1,,,,,,,,,,,2.1.2,,,,,,,,,,2.1.3,,,,,,,,,,,,,2.1.4,,()(),,,5225,:6©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(1)(2),,,(3),,,(4),,,:[1],.[J].,2006,23(1):18221.[2],1[J]1,2005,29(6):242281[3].[M].:,2003.[4].21[J].,2004,23(2):2612262.[5],.[J].,2006,(2):13921431[6]1[J]1,2003,27(4):182211[7].[J].,2004,23(5):34236.[8].WTO[J].,2004,26(3):7210.[9]1[J]1,2003,27(1):5291[10],,.[J].,1999,19(4):17221.[11]1[J]1,2006,21(1):772791[12],.[J].,2004,(4):628.[13],,.[J].,2004,21(3):25227.[14].[J].,2006,32(5):21223.[15].[J].,2004,24(4):13215.[16].[J].,2004,20(6):38239.[17],.[J].,2004,26(6):20223.62625