营销想象力

11221353475597611571381499183102111122924323020302006LG41.1500090122.3.30196052167200741981983202006DECOMC1019669/1030401976IBMSeries/12200732710IT2007511200522globalization2619591959131519832012142080200741510IBMLytton1017181729LyttonSavings&LoanAssociation20Heritage181019EnfamilJohnB.Stewart2019593/465“FunctionalFeaturesinProductStrategy”,HarvardBusinessReview10211322102392410-101025504030201001000/12310-1456X2/3/X012Y3X34X5X6X012XX263X312X05%110%215%350%X010271010-110-1%10055000500011050001000021550001500035035000500003500005%10000ImitationHedgeX5428X310295YYYY030103132