销售英语 营销英语常用词汇H-M

销售英语营销英语常用词汇H-M销售英语营销英语常用词汇H-M听说过吗？躺在床上能和外教一对一练英语口语！适合职场中的你！免费体验史上最牛英语口语学习，太平洋英语《哈佛商业评论》harvest收获harvestingpricing收获定价法harvestingstrategy收获战略healthcare医疗保健healthmaintenanceorganizations(HMOs)（美国）卫生保健组织heavybuyer大客户HeilemanBrewingCompanyHeinz亨氏食品helpfulness有益性Henkel汉高Hertz赫兹（美国汽车租赁巨头）Hewlett-Packard惠普公司hierarchyofstrategy战略的层次highmargin/low-turnoverretailers高利润/低周转率的零售商highmarketshareglobalstrategy高市场份额全球战略high-contactservicesystem高接触服务系统high-involvementproduct高参与产品high-involvementpurchase高参与购买hightmarketshare高市场份额战略Hilton希尔顿HolidayInns假日旅馆homogeneousmarket同质市场Honda本田household/familylifecycle家庭生命周期销售英语营销英语常用词汇H-Mhousehold家庭hybridtechnology混合技术IIBM国际商用机器ideageneration创意的产生/生成ideasfornewproducts新产品创意/构想idea-screeningprocess创意筛选过程identificationofsegments识别细分市场IllinoisToolWorks伊利诺斯工具厂imagepricing形象定价imitativepositioning模仿定位imitativestrategy模仿战略impactevaluation影响评估impersonalsources非个人的信息来源implementationandcontrolofmarketingprograms营销计划的执行和控制implementation实施improvementsinorrevisionsofexistingproducts现有产品的改良或修正impulsebuying冲动购买impulsegoods冲动购买品incentives激励income收入increasedpenetrationstrategy增加渗透战略indirectcostingprofitabilityanalysis间接成本盈利性分析individualbrand个别品牌individualvalue个人价值industrialgoods&services工业产品和服务industrialgoodschannels工业品分销渠道industryattractiveness行业吸引力industryattractiveness-businesspositionmatrix行业吸引力-业务地位矩阵industrydynamics产业动态industryevaluation产业评估industryevolution产业演变销售英语营销英语常用词汇H-Minelastic缺乏价格弹性influencers影响者infocommunicationsindustry信息通信行业infomercials商业信息广告informationage信息时代informationsearch信息搜集informationtechnology信息技术information信息informative告知性的ingredient成份in-homepersonalinterview个人家庭访谈in-houseusetests内部使用测试innovation创新innovativeness创新性installation设施in-storedisplay店内展示in-storepositioning店内布局in-storepromotion店内促销intangibles无形integratedmarketingcommunicationplan(IMC)整合营销传播计划integrationofperception感知整合integration整合Intel因特尔intensityofmarketposition市场地位的集中程度intensity集中程度intensivedistribution密集型分销interactionsacrossmultipletargetmarkets多目标市场间的相互作用interactivemedia交互式媒体interestrates利率internaldatasources内部数据来源internalmarketing内部营销销售英语营销英语常用词汇H-Minternalorganizationalstructure内部组织结构internationaladvertising国际广告internationalchannels国际分销渠道internationaldivision国际分部internationalmarketing国际营销internationalorganizationaldesign国际组织设计internationalizationofservices服务的国际化introductorystageofproductlifecycle产品生命周期的推出阶段inventorylevel库存水平investorrelationsadvertising投资关系广告issueadvertisJJaquar美洲豹Jell-O吉露jobbers批发商Johnson&Johnson强生jointventures合资juryofexecutiveopinion行政管理人员群体意见法justnoticeabledifference(JND)恰巧注意到的差异just-in-time(JIT)managementsystem准时制管理体系just-in-timepurchasingarrangements及时采购安排KKao花王Keiritsu凯莱通Kellogg凯洛格公司KentuckyFriedChicken(KFC)肯德基keyaccountmanagement主要客户管理keyaccounts关键客户keybenefits核心利益keyenvironmentalissueidentification确定主要的环境问题keyvariables关键变量key/houseaccounts关键/机构客户Kmart凯玛特销售英语营销英语常用词汇H-MKodak柯达Komatsu小松公司Kraft卡芙Llaboratorytests实验室测试leapfrogstrategy蛙跳战略learninghierarchy学习层级结构legalservices法律服务legislation立法legitimatepower法定权levelofcompensation酬金水平leveloftechnicalsophistication技术的复杂程度LeviStrauss李维·史特劳斯Levi's列维斯（全球最大的牛仔服制造商）lexicographicmodel词典编纂模型lifestyle生活方式limited-servicewholesalers有限服务的批发商lineextension产品线扩展linefilling产品线填充linestretching产品线延伸listprice订价Lloyd'sofLondon伦敦劳埃德保险公司localizaitonstrategy本地化战略locationpricing场所定价location位置lodging房屋出租logisticalalliances后勤联盟long-termmemory长期记忆lostcustomer失去的顾客LouisVuitton路易·威登（法国著名时尚品牌）low-contactservicesystem低接触服务系统low-costdefender低成本防御型销售英语营销英语常用词汇H-Mlow-costposition低成本地位low-involvementhierarchy低参与程度层级结构LucentTechnologies朗讯科技Mmacrorisks宏观风险macroenvironment宏观环境macrosegmentation宏观细分mail-orderretailers邮购零售商maintainingmarketshare保持市场份额maintenancestrategy保持战略managementoverhead管理费mandatoryadaptation强制性适应manufacturerbrand制造商/全国性品牌manufacturers'agents/representatives生产商的代理商/销售代表manufacturers'exportagents(MEA)制造商出口代理manufacturers'salesoffices/branches生产商的销售办事处/分支机构manufacturingprocess制造过程manufacturing制造业marketaggregationstrategy整体市场战略marketattractivenessfactors市场吸引力因素marketattractiveness市场吸引力marketattractiveness/businesspositionmatrix市场吸引力/业务地位矩阵marketcircumstances市场环境marketdemorgraphics市场人口分布/统计特征marketdimension市场量度marketentrystrategies市场进入战略marketexclusion市场排斥marketexpansionstrategy市场扩张战略marketfactors市场因素marketfollowers市场跟随者marketgrowthrate市场增长率markethirarchy市场等级销售英语营销英语常用词汇H-Mmarketinclusion市场纳入marketleaders市场领导者marketmeasurement市场测量marketopportunityanalysis市场机会分析marketoriented以市场为导向的marketpositionfactors市场地位因素marketpositioninganalysis市场定位分析marketpotentialmeasurements市场潜力测度marketresearch市场研究marketsegment细分市场marketsegmentation市场细分marketshare市场份额markettargeting目标市场选择market市场marketability市场开拓能力market-entrystrategies市场进入战略marketingactionplan营销行动计划marketingaudit营销审计marketingchannel营销渠道marketingcodesofconduct营销行为规范marketingcommunication营销沟通/传播marketingconcept营销观念marketingcontrol营销控制marketingdecisionsupportsystems(MDSS)营销决策支持系统marketingenvironmentaudit营销环境审计marketingflowsandfunctions营销过程和职能marketingfunc