VI设计毕业论文

厦门市尚书苑（H2015P04）项目全程策划之VI设计题目：厦门尚书苑（H2015P04）全程策划之VI设计院（系）土木工程学院专业工程管理（1班）届别2016届学号1212211017姓名方建东指导老师毛茂松林小玲叶秀品厦门市尚书苑（H2015P04）项目全程策划之VI设计目录1绪论..................................................................................................................................62VI设计概述.....................................................................................................................72.1VI定义...............................................................................................................72.2VI的基本特色.................................................................................................112.3VI的设计原则.................................................................................................113VI设计软件的介绍.......................................................................................................124设计................................................................................................................................134.1VI设计的理念...................................................................................................134.1.1设计理念.........................................................................................................134.2色彩在VI中的重要性......................................................................................134.3色彩在VI中的运用..........................................................................................144.3.1标准色的选择........................................................................................145设计................................................................................................................................155.1VI设计--基础系统...........................................................................................155.1.1标志........................................................................................................155.1.2企业中英文全称标准字体....................................................................165.1.3标志的标准色及辅助色........................................................................165.1.4不同底色的使用规范............................................................................175.2VI设计--应用系统...........................................................................................175.2.1名片........................................................................................................175.2.2信封........................................................................................................185.2.3信纸........................................................................................................185.2.4广告........................................................................................................205.2.5资料袋....................................................................................................215.2.6工作证....................................................................................................225.2.7商务车....................................................................................................235.2.8塑料提袋................................................................................................23厦门市尚书苑（H2015P04）项目全程策划之VI设计5.2.9饮水杯....................................................................................................246售楼部设计7设计心得........................................................................................................................25厦门市尚书苑（H2015P04）项目全程策划之VI设计4厦门“尚书苑”住宅设计及样板房设计专业：工程管理1学号：12122110171姓名：方建东1指导老师：毛茂松、林小玲、叶秀品摘要VI，全称为VisualIdentity,所属含义为视觉识别系统,它主要体现企业的精神理念、文化起源，是现代企业重要组成的一部分，它利用简单的图形，丰富多样的种类，用最直接的方法在广泛的道路上进行有效而又便捷的传播与推广。现如今社会，一套成功的VI设计作品，主要体现在设计师如何把色彩正确、合理的应用在VI设计之中，能够完美的呈现企业的个性化，在最短的时间内向大众传播该企业的精神理念与主体经营的范围。本选题主要详细的叙述了VI的基本概念、VI的基本特色、VI的设计原则和VI中色彩的选择，也同时简述了兴雅月公司VI的整个设计思路、理念和最后所得的心得。通过这一次汇总性的设计，让我对企业有了一定的了解与认识，也在反复修改的过程中，提升了我对色彩和设计的能力。关键词：VI设计；色彩；人类；作用厦门市尚书苑（H2015P04）项目全程策划之VI设计5VIDesignplanningofBooksInfiltrareGardenInXiamenMajor:ConstructionManagement1StudengtID：12122110171Name:JiandongFang1Teacher:MaosongMao1XiaolingLin1XiupinYe1AbstractVI,fullnameisVisualIdentity,themeaningofvisualidentificationsystem,itmainlyreflectstheoriginofideaofthespiritofenterprise,culture,isaimportantpartofmodernenterprise,itusessimplegraphics,richandvaried,withthemostdirectwaytospreadandpromotetheeffectiveandconvenientinthebroadroad.Nowadaysthesociety,asuccessfulVIdesignworks,mainlyreflectedinthedesignerhowtocolorcorrect,reasonableapplicationinVIdesign,canshowenterprisepersonalizedperfect,theenterprisesinthepublicdisseminationoftheshortesttimetothespiritofphilosophyandthemainbusinessscope.ThisthesisdescribesindetailthebasicconceptofVI,VIbasiccharacteristics,designprincipleofVIandVIinthechoiceofcolor,alsodescribestheXingyacompanyVItheentiredesignideas,conceptsandtheexperience.Bythistimethesummaryofdesign,letmehavesomeunderstandingandawarenessofenterprises,butalsointheprocessofrepeatedmodification,improvedmyabilityofcoloranddesign.Keywords:VIdesign;Color;Humanity;Effect厦门市尚书苑（H2015P04）项目全程策划之VI设计61前言VI，全称为Visual