课程简介教材(英文版):PrinciplesofEconomics,7ed.writtenbyN.GregoryMankiw中文版:《经济学原理(微观经济学分册)》,梁小明、梁砾译,北京大学出版社参考书:《经济学原理学习指南》,大卫·哈克斯著,梁小民译,北京大学出版社;《曼昆经济学原理(微观经济学分册)笔记和课后习题(含考研真题)详解》,圣才考研网主编,中国石化出版社课外阅读:《经济学的思维方式》,保罗·海恩著,马昕译,世界图书出版公司or机械工业出版社(13版)任课教师:方意研究方向:系统性风险;宏观审慎监管联系方式:nkkunta@163.com微信公众号:方意金融教学与研究微博:fangyi_cufeTENPRINCIPLESOFECONOMICS1课程简介©2015CUFECHAPTERTenPrinciplesofEconomics(经济学十大原理)EconomicsPRINCIPLESOFN.GregoryMankiw1Inthischapter,lookfortheanswerstothesequestions:经济学研究什么问题?Whatkindsofquestionsdoeseconomicsaddress?人们如何作出决策?Whataretheprinciplesofhowpeoplemakedecisions?人们如何相互影响?Whataretheprinciplesofhowpeopleinteract?整体经济如何运行?Whataretheprinciplesofhowtheeconomyasawholeworks?3TENPRINCIPLESOFECONOMICS4WhatEconomicsIsAllAboutScarcity(稀缺性):thelimitednatureofsociety’sresources(社会拥有的资源有限)Economics:thestudyofhowsocietymanagesitsscarceresources(经济学研究社会如何管理自己的稀缺资源),e.g.howpeopledecidewhattobuy,howmuchtowork,save,andspend(居民决策:消费(数量、品种)、工作、储蓄)howfirmsdecidehowmuchtoproduce,howmanyworkerstohire(企业决策:生产(数量)、雇佣工人数量)howsocietydecideshowtodivideitsresourcesbetweennationaldefense,consumergoods,protectingtheenvironment,andotherneeds(国家决策:国防、消费品、环保等)TheprinciplesofHOWPEOPLEMAKEDECISIONS(人们如何做决策的原理)TENPRINCIPLESOFECONOMICS6HOWPEOPLEMAKEDECISIONSAlldecisionsinvolvetradeoffs.Examples:Goingtoapartythenightbeforeyourmidtermleaveslesstimeforstudying.聚会v.备考(时间资源决策)Havingmoremoneytobuystuffrequiresworkinglongerhours,whichleaveslesstimeforleisure.工作v.休闲(时间资源决策)Morenationdefenserequiresresourcesthatcouldotherwisebeusedtoproduceconsumergoods.(gunsorbutter?)大炮v.黄油Tradeoff的原因本质是:资源的稀缺性Principle#1:人们面临权衡取舍PeopleFaceTradeoffsTENPRINCIPLESOFECONOMICS7HOWPEOPLEMAKEDECISIONSExamples:Morenationdefenserequiresresourcesthatcouldotherwisebeusedtoproduceconsumergoods.(gunsorbutter?)大炮v.黄油Principle#1:人们面临权衡取舍PeopleFaceTradeoffs举例:大炮与黄油的生产组合黄油(butter)大炮(guns)方式万吨万门A015B114C212D39E45F508HOWPEOPLEMAKEDECISIONSSocietyfacesanimportanttradeoff:效率(efficiency)vs.平等(equality)Efficiency:社会能从稀缺资源获得最大利益的特性.whensocietygetsthemostfromitsscarceresourcesEquality:经济成果在社会成员中公平分配的特性whenprosperityisdistributeduniformlyamongsociety’smembers.Tradeoff:Toachievegreaterequality,incomecouldberedistributedfromwealthytopoor.Butthisreducesincentivetoworkandproduce,shrinksthesizeoftheeconomic“pie.”政府分配“蛋糕”的方式会影响“蛋糕”大小:平等影响效率Principle#1:人们面临权衡取舍9HOWPEOPLEMAKEDECISIONSMakingdecisionsrequirescomparingthecostsandbenefitsofalternativechoices.机会成本——为了得到某种东西所必需放弃的东西。Theopportunitycostofanyitemiswhatevermustbegivenuptoobtainit.Itistherelevantcostfordecisionmaking.机会成本也来源于资源稀缺性,由于机会成本的存在从而需要取舍。机会成本是人们选择,而放弃其他全部选择中收益最大的部分。Principle#2:某种东西的成本是为了得到它而放弃的东西TheCostofSomethingIsWhatYouGiveUptoGetItTENPRINCIPLESOFECONOMICS10HOWPEOPLEMAKEDECISIONSExamples:Whatistheopportunitycostofgoingtocollegeforayear?Thespendontuition(学费),books,roomandboard(食宿)?A.tuitionB.booksC.roomandboardD.Theforgonewages(失去的工资)(最准确的表达:放弃这一年可以做其他事情的选择)Principle#2:某种东西的成本是为了得到它而放弃的东西TheCostofSomethingIsWhatYouGiveUptoGetItTENPRINCIPLESOFECONOMICS11HOWPEOPLEMAKEDECISIONSExamples:Principle#2:某种东西的成本是为了得到它而放弃的东西TheCostofSomethingIsWhatYouGiveUptoGetIt当预期在四年之内赚得上千万美元时,高中篮球明星科比.布赖恩特(KobeBryant)决定不读大学而直接进入职业篮球联盟(NBA)。TENPRINCIPLESOFECONOMICS12ChoiceRevenueopportunitycostA200$201$B150$201$C180$201$D201$200$E200$201$Examples:13HOWPEOPLEMAKEDECISIONSRationalpeople定义:systematically(系统地)andpurposefully(有目的)dothebesttheycantoachievetheirobjectives.(理性人系统而有目的地尽最大努力去实现其目标;利益最大化)makedecisionsbyevaluatingcostsandbenefitsofmarginalchanges–incrementaladjustmentstoanexistingplan.边际变动—对当前行动计划微小的增量调整。边际是高等数学微分的概念;理性人决策:边际收益边际成本(Do);边际收益边际成本(Undo)Principle#3:理性人考虑边际量RationalPeopleThinkattheMarginTENPRINCIPLESOFECONOMICS14HOWPEOPLEMAKEDECISIONSExamples:Whenastudentconsiderswhethertogotocollegeforanadditionalyear,hecomparesthefees&foregonewagestotheextraincomehecouldearnwiththeextrayearofeducation.Whenamanagerconsiderswhethertoincreaseoutput,shecomparesthecostoftheneededlaborandmaterialstotheextrarevenue.Principle#3:理性人考虑边际量RationalPeopleThinkattheMarginTENPRINCIPLESOFECONOMICS15讨论:一架200座的飞机,在某航线上飞行一次的成本是10万美元,在飞机即将起飞之前仍有10个空位,此时航空公司会不会以低于500美元(如300美元)的价格出售飞机票?决策:边际收益≥边际成本Principle#3:理性人考虑边际量RationalPeopleThinkattheMarginTENPRINCIPLESOFECONOMICS16钻石水人没有钻石不会受到太大影响,没有水的话则很难生存。然而钻石却比水贵?Youaresellingyour1996Mustang.Youhavealreadyspent$1000onrepairs.Atthelastminute,thetransmissiondies.Youcanpay$600tohaveitrepaired,orsellthecar“asis.”Ineachofthefollowingscenarios,shouldyouhavethetransmissionrepaired?Explain.A.Bluebookvalueis$6500iftransmissionworks,$5700ifitdoesn’tB.Bluebookvalueis$6000iftransmissionworks,$5500ifitdoesn’tACTIVELEARNING1Applyingtheprinciples17Costoffixingtransmission=$600A.Bluebookvalueis$6500iftransmissionworks,$5700ifitdoesn’tBenefitoffixingthetransmission=$800($6500–5700).It’sworthwhiletohavethetransmissionfixed.B.Bluebookvalueis$6000iftransmissionworks,$5500ifitdoesn’tBenefitoffixingthetransmissionisonly$500.Paying$600tofixtransmissionisnotworthwhile.ACTIVELEARNING1Answers1819HOWPEOPLEMAKEDEC