进口葡萄酒的现状与发展趋势

137201319137-39FoodandNutritioninChina1984—。罗晓雷(中共北京市委市政府信访办公室，北京100744)现阶段，我国进口葡萄酒市场火爆，进口量逐年攀升，显现毛利率高、品牌繁多、品质参差不齐、市场信任度低、价格价值偏差大、法规不完善、监管混乱等特点。相关部门及单位应积极采取措施力促进口葡萄酒市场稳定健康发展。相信在未来，其进口量将持续增长，毛利率逐渐回归理性;高性价比产品占主流，销售渠道多样化;涉足企业增多，行业竞争将会日趋激烈。进口葡萄酒;毛利率高;信任度低;持续增长。、。1。30。。。1.1、。。200230%。20055L20055L200610L201030L1201136.16L4502。1.2、。3。。“”“”。1.3、。。2—310。14%17%10%10048.2。50%3819。、。1.4。、。。。1.5。、、、“”、“3.15”。2、、、。2.1、、。。2.2200543%14%85.9%48.2%43%20%85.9%56%3。50%。2.34。、。2.4、。、、、、。3。3.11310000.7L1/65。“2011—2015”201522L115%。。20206。3.2、。139、、。“”、。3.3。2012。。、。◇1.J．2011633-36.2.“”N．20126-15.3.J．201012152-155.4.J．200911260.5J．201111185.6.37J．2012472-73.7.J．2010240-41.8.J．2011331-33.9.J．201114234.10.J．20091174-76.11.J．20098264.12.J．2009420-23.PresentSituationandDevelopmentTrendsofImportedGrapeWineLUOXiao-leiOfficeofLettersandCallsofBeijingCommitteeofCommunistPartyofChinaandBeijingMunicipalPeople'sGovemmentBeijing100744ChinaAbstractAtthepresentstageimportedgrapewinemarketinChinaisunprecedentedlypopularandtheimportingvolumeisin-creasingyearbyyearhoweveritwasalsopointedoutthatthereweresomemarketingissuesexistinginpriceandvaluetheprofitswerehighthequalitywasunevenregulationsandlawswerenotperfectandmanagementwasinchaos.Therelevantdepartmentsshouldtakevariousmeasurestoestablishhealthyandstabledevelopmentenvironmentforimportedgrapewinemarket.Webelievetheprofitswillgradu-allyreturntorationalthecast-effectiveproductswillbeprevailingtherewillbemoreimportingtradingenterprisesinvolvedintowinebus-inessandthemarketcompetitionwillbeintense.Keywordsimportedgrapewinehighprofitslowtrustyinsistentgrowing(责任编辑刘宏)